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Success story, Inspiration

September 26, 2018

#INTHEKNOW with Instagram: Fall Edition

BY: Instagram Business Team

San Francisco, CA


Stay up to date on Instagram's latest product updates, learn new tips from our business community and read their success stories. #INTHEKNOW

New Tools to Help Keep Instagram Safe

We're taking important steps to continue to keep Instagram—and our community of one billion—safe. Our mission is to bring you closer to the people and things you love. And that closeness can only happen if Instagram is a safe place.

First, we’re announcing a new feature to help you evaluate the authenticity of accounts with large followings on Instagram. Second, we’re launching a global verification form for notable public figures. And finally, we’re releasing an improved form of two-factor authentication that makes it easier and safer for you to securely log into Instagram.

Find out more about these features and measures


New Tools to Manage Your Time on Instagram and Facebook

Recently we announced new tools to help people manage their time on Instagram and Facebook—an activity dashboard, a daily reminder and a new way to limit notifications. These tools were developed based on collaboration and inspiration from leading mental health experts and organizations, academics, our own extensive research and feedback from our community. We want the time people spend on Instagram and Facebook to be intentional, positive and inspiring.

Find out more about these tools

Bring Your Business to Life with Story School

With its full bleed, vertical screen, Instagram Stories offers businesses a beautiful, distraction-free canvas. And with 400 million+ accounts using Instagram Stories every day, it's no wonder that 45% of the most viewed stories come from businesses.1 Now at Story School, you can learn how to create a story and use Instagram's unique creative tools to create engaging content for your audience.

Find out more about Story School

Story School

Instagram Delivers Business Results

Michael Kors ran a campaign on Instagram to successful reach more shoppers, boost awareness of its stylish Michael Kors Access smartwatches and increase sales. Read more.

KFC Italy used a 360º interactive video ad on Instagram to increase ad recall, awareness and favorability on its new Dipping bucket. Read how.

• By continuously running and testing ads across Instagram Stories and Facebook, Simba's able to see which creative and messaging resonates best with its audience. See how Simba does it and its results.

Burger King Spain ran video ads in feed and as carousel ads in Instagram Stories to successfully promote its Onion Blackout. Read about the campaign.

Opel used carousel ads in Instagram Stories to successfully promote its Opel ADAM car model in partnership with Germany’s Next Top Model. Read more.

• To increase installs of its Angry Birds 2 app, Rovio tested ads repurposed from other channels against custom creative to see which would drive higher installs. See the results.

• To advertise its discounts offered during “Pink Week”, Farmacity, a drugstore chain in Argentina, used a Collection on Instagram and Facebook. See which performed better.

• Through a campaign with mobile video ads on Instagram Stories and Facebook, Milka successfully launched its new product—Milka Bis. See the results.

See more business success stories on Instagram


This year, Spirable—a Facebook creative platform partner—was part of the Vodafone Dig 20, 20 startups carefully selected by Vodafone from a long-list of one hundred businesses who are disrupting their industry. See how Spirable won the first prize at the Vodafone Startup Battle. And find out more about Spirable.

If you're short on resources or need more help with your campaigns, find an Instagram Marketing Partner to help you with everything—from buying ads to sourcing and delivering creative. All Partners are proven experts in their field and vetted by Instagram. Find the right Instagram Marketing Partner to match your needs.

Businesses Love Instagram

Quick Links

For all of the latest announcements, updates and best practices from Instagram, visit the business blog.

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BY: Instagram Business Team

San Francisco, CA