We Create is a creative collaboration between 15 Black creative professionals and 15 Black-owned small businesses. The program tasked each Creative with making custom Instagram content that addressed their small business partner's unique needs.

The result? 15 stunning examples of the beautiful, best-in-class creative work that’s possible only on Instagram.

We Create - The Creative Collective NYC and Facebook Elevate.Play Icon

Made in collaboration with The Creative Collective NYC and Facebook Elevate.



Black Girl Sunscreen X
Skylar Marshai

Skylar connected with the brand's mission of educating and informing people on the myths of suncare when it comes to Black & brown skin.
See case study

We Create - Spotlight on Black Girl SunscreenPlay Icon

Stars X
Brittany Antoinette

Brittany sought to reshape the conversation around Girl STEM Stars and its mission, turning something seen as "charity" into what it really is: an investment towards future minds and leaders.
See case study

We Create - Spotlight on Girl STEM StarsPlay Icon

Trading Races X
Justin Lamar

Connecting with founder Kenyatta Forbes was key to Justin's creative process. Understanding her background as an educator helped Justin understand the duality of Trading Races as both a party game but also a game that served a purpose.
See case study

We Create - Spotlight on Trading RacesPlay Icon

Cal & Kay X
Joshua Renfroe

Vital to Joshua's process was building a creative rapport with Cal & Kay founder Kwame Garrett-Price. By learning and listening to his story, the creative process became more than a transaction — it forged a genuine bond between the two of them.
See case study

We Create - Spotlight on Cal and KayPlay Icon


See the work born out of the We Create program and how each brand is using Instagram to grow their business.


Get to know the talented creative professionals behind the work.


Handpicked tools, courses, and resources for small business owners, creative professionals, or anyone looking to brush up on their digital marketing skills.

Guide for Black-owned Business thumbnail

Guide for Black-owned Businesses

A guide to creative tools, ideas and resources to help Black entrepreneurs reach more customers and help their businesses thrive.

Facebook Elevate thumbnail

Facebook Elevate

A community and learning platform created to accelerate the growth of entities of color and celebrate creators who break barriers.

The Creative Collective Careers thumbnail

The Creative Collective: Creative (AF) Careers

Explore opportunities and careers where your creative capabilities are in demand.

Instagram Course Creating A Content Calendar thumbnail

Create and Manage a Content Calendar

Learn why a content calendar is crucial to your business, and how to make one of your own.

Instagram Course Making Content Stand Out thumbnail

How to Make Your Instagram Content Stand Out

Learn how to make a creative plan for your business, decide what types of content to share, and how to write engaging captions.

Instagram Course Creating Quality Feed Posts thumbnail

How to Create Quality Instagram Feed Posts

Improve the quality of your feed posts by following Instagram best practices and using easy creative tools.

Instagram Course Tips for Instagram Stories thumbnail

Creative Tips for Instagram Stories

Level up your business with Instagram Stories that are eye-catching and interactive.

Facebook For Small Business thumbnail

Facebook for Small Businesses

Find the tools and resources to reach people who will love your small business.

Facebook For Creators thumbnail

Facebook for Video Creators

Resources to help empower video creators to build a community and business on Facebook and Instagram.

Facebook Mobile Studio thumbnail

Facebook Mobile Studio

Find easy-to-follow guides, resources and creative apps to help you make great mobile ads, all from your phone.

Facebook Blueprint Mobile World thumbnail

Create for a Mobile World

Learn how to tailor content for a mobile world when creating marketing campaigns.

Facebook Blueprint Creative Strategy thumbnail

Creative Strategy Learning Essentials

Keep your understanding of Facebook capabilities fresh with this collection of Blueprint courses designed for creative agency teams.

Facebook Blueprint Brief to Creative thumbnail

Good Brief to Great Creative

Explore ways to write briefs that inspire and guide agency teams to help improve campaign success.

Facebook Blueprint Creative Impact thumbnail

Measure Creative Impact

Understand how to use measurement and testing to optimize ad creative and improve campaign results.