Create successful Instagram posts.
Learn how to make inspiring Reels, photos and carousels that can bring your brand to life and help grow your community.
Share a post in just 3 steps.
Learn the basics of posting entertaining Reels and captivating photos.
Create engaging content.
Every post is an opportunity to connect with your community, whether it be in a Reel, photo or carousel.
Show off your products with eye-catching imagery.
- Highlight unique features by showing products in use.
- Keep colors consistent with your brand.
- Use natural light for bright, balanced photos.
Write a compelling caption.
Once your content is ready, it’s time to craft a caption that captures what your post is all about.
- Lead with the most important information.
- Use a consistent and personal tone.
- Keep copy short and to the point.
- Encourage action with simple, direct text.
Add helpful tags.
You’re almost ready to post! Adding tags before you share helps customers discover and learn about your business.
- Use hashtags to make posts more discoverable.
- Tag partners to bring them into the conversation.
- Add your location so customers can find your business.
- Try product tags to make it easier to purchase.
Get inspired by small businesses like yours.
Now that you know how to create Reels and photo posts, try different posting styles to discover what resonates most with your audience.
Continue growing your business with posting best practices.
Use timesaving tools and helpful tips to make the most of each Reel and photo you post.