CREATE SUCCESSFUL INSTAGRAM POSTS

Learn best practices for posting success, find inspiration from other businesses and get tips to improve your strategy.

Down arrow - Messenger Additional ResourcesOn this page, you’ll discover how to:

STAND OUT AND GET DISCOVERED USING THESE BEST PRACTICES

Crafting successful photos, Reels and carousels doesn’t require a team of experts. Here are some tips to get started.

Go behind-the-scenes or show your process with a Reel:
  • Try using a voiceover or music.
  • Use timed text to emphasize key points.
  • Include captions for sound off.
  • Play with popular trends and different transitions.
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Take great photos using your phone camera:
  • Think simple—don’t crowd your images.
  • Try different angles to change up your feed.
  • Test larger vertical images and keep your products in frame.
  • Keep colors consistent to enforce your brand.
Instagram post with photo of mixed drinks
Tell a story using multiple photos in a carousel:
  • Show a product from multiple angles and different settings.
  • Highlight step-by-step processes.
  • Share a series of photos or videos of a recent event or release.
  • Try something funny or unique for your first slide.
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clubsoda post with full caption and action Shop Now

Craft compelling captions

Captions help you connect with customers and shape your business identity.

  • Lead with the most important information.
  • Keep your voice consistent and personal.
  • Write short and to-the-point captions.
  • Encourage a specific action, like “Sign Up” or “Shop Now”.

Use relevant tags

Help new customers discover your business with tags.

  • Use hashtags to join a trend and make posts discoverable.
  • Tag partners and team members to bring them into the conversation.
  • Add your location so people can find your business.
  • Try product tags to make it easier to purchase.
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READY TO CREATE YOUR NEXT POST?

GET INSPIRED

Now that you know how to craft a great post, here are some posting ideas from real small businesses.

MASTER YOUR STRATEGY WITH THESE TIPS

Stay connected with your followers by creating a posting plan. Here are a few tips to get you started.

Post regularly and check insights.

Post consistently to give your business more opportunity to reach current customers and meet new ones. Start out by posting a few times a week, and increase from there. See which posts are performing best by tapping “View Insights” and start incorporating similar content into more of your posts.

Create a content calendar.

Plan out your content for the coming week or month with a calendar. Test different types of posts like product features, behind-the-scenes looks or team spotlights to see what works best.

Learn More

Get inspired by other posts.

Follow similar businesses or businesses with a similar target audience and save posts that inspire you. Pay close attention to photo styles and engaging captions and take inspiration for your own posts.

Boost posts to reach new customers.

Try boosting your top posts to reach a wider audience and get new customers interested in your business. Start by boosting posts with strong visuals that your followers have had a positive reaction to and include an actionable caption like “Shop Now”

Learn How

START POSTING WITH CONFIDENCE.

You have everything you need to create a successful post on Instagram. Now let the world see what you’ve got to offer.