Instagram is a place where visual expression from business inspires visible action from people around the world.


A big shift in consumer behavior. A huge opportunity for brands.


This toolkit provides tips, tricks and resources to help your business shine.

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1 Billion+

Instagram accounts worldwide are active every single month.1

80 Percent

of accounts follow a business on Instagram.3

500 Million+

accounts use Instagram Stories every day.4

Connect Passions

Tap into people’s passions to create deeper relationships with your business online and off.

Immerse Visually

Tell your story using unique creative tools and immersive formats that inspire action.

Spark Exploration

Connect to new customers and strengthen relationships with existing ones.

Why businesses love Instagram.

From major brands to mom-and-pop shops, businesses around the world are driving proven results with Instagram.

Hydro Flask
Hydro Flask
A refreshing Story campaign.

Hydro Flask wanted to raise awareness of upcoming promotions and product releases by reaching more people who would ultimately purchase.

View Success Story