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Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

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Inspiring stories from women-led, minority businesses

Community

Inspiring stories from women-led, minority businesses

SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

  1. In settings, find Account and tap Switch to Professional Account.
  2. Pick a category that best describes your business, then select Business.
  3. You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.
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LEARN HOW TO SUCCEED ON INSTAGRAM

Now you have your account, find out what’s next. Get the complete picture with a free marketing plan or explore 3 key tips to hit the ground running.

An abstract example of an Instagram feed

Get personalized tips with a free marketing plan

Get a customized step-by-step plan for growing your business on Instagram.

A video from the @stayfirecosmetics Instagram page showing a woman applying makeup

Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognizable.

a post from @wantshowasyoung Instagram page showing an older man and woman looking at each other with an overlay of their follower count going up

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats, and easy to understand performance results.

GET THE LATEST FROM INSTAGRAM