STAND OUT WITH INSTAGRAM.
New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business.
People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses.
business profiles worldwide.1
advertisers worldwide use Instagram to share their stories and drive business results.2
of people say they discover new products on Instagram.3
of Instagrammers take action after being inspired by a post.4
in time spent watching video on Instagram.5
of the most viewed stories are from businesses.6
Set up an Instagram Business Account to give people more information about your products, service or business.
Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.
Within the app, find settings, then scroll down to Switch to Business Account. Once you have a business account, you can add in pertinent business information like store hours, business address or a phone number. Create a Business Profile
Start posting content you'd like to see in your feed using relevant hashtags, and start following similar accounts. Go to Instagram to get started.
Make your account on Instagram a Business Account to get insights about your stories, posts and followers.
Get realtime metrics on how your stories and promoted posts perform throughout the day.
Get insights into your followers and how they interact with your posts and stories.
Add information about your company like business hours, location and phone number.
Convert to a Business Account within your app account settings.
With shopping6 on Instagram, you can:
1. Create and tag a post from your business with products directly from your iOS mobile devices.
2. Drive richer product discovery and exploration through an immersive mobile experience.
Instagram is a highly visual experience. Learn how to tell your story through captivating photos, videos and captions.
New to Instagram? To get started, figure out what story you want to tell, decide on a cohesive look and feel for your account, and post consistently. Learn more by watching the video.
Wonder what qualifies as good creative on Instagram? Hint: good creative is simply good creative. It follows the same three creative principles you'd apply to any marketing channel. View these principles in the video.
Not a photographer? Creating quality content on Instagram doesn't have to be difficult. You can take professional looking photos and videos just using your phone. Learn how in the video.
Get answers to common questions below, or get help from the Help Center or one of our Instagram Partners.
If you're short on time or need additional help, find an Instagram Partner to help you with everything—from buying ads to sourcing and delivering creative. All Partners are proven experts in their field and vetted by us.