INSTAGRAM SHOPPING

Open your shop on Instagram today.

Overview

INTRODUCING INSTAGRAM SHOPPING

Making it easy for people to shop right in the moment of discovery.

Instagram product discovery

People have always come to Instagram to shop and discover new products.

  • 70%

    of shopping enthusiasts turn to Instagram for product discovery1

  • 87%

    of people say influencers have inspired them to make a purchase2

When they were inspired by something they saw, they would take steps to find and buy it right away.

WHAT IS INSTAGRAM SHOPPING

Instagram Shopping is a set of features across Instagram that let people shop your photos and videos no matter where they are in the app.

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We built a world of Shopping features that tap into people’s existing behaviors to turn your business’s Instagram account into a shoppable storefront.

Profile Shop

SHOPS

A customizable storefront allowing people to shop directly on business profile pages.

Shopping Tags
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SHOPPING TAGS

Shopping Tags allow businesses to highlight products from their catalog in Stories and in-feed, so people can learn more.

Shop In Explore

SHOP IN EXPLORE

A destination to reach people in a discovery mindset when they are looking to shop. Tagged content from brands and creators is featured in Explore.

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Collections

COLLECTIONS

Allow businesses to customize their shop with an editorial point-of-view by curating products into themes.

Product Detail Page

PRODUCT DETAIL PAGE

A product focused page that showcases all relevant information on an item, including pricing, rich descriptions and media. PDPs pull in all media where the product is tagged on Instagram, so people can see products used in different ways.

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Shopping Ads
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SHOPPING ADS

Businesses can reach audiences at scale by boosting existing Shopping Posts in Ads Manager, driving to an owned website. Shopping Ads driving to native Checkout are currently in beta.

Checkout

CHECKOUT

Checkout is a native feature that makes it quick, easy and secure for people to buy products without leaving the app.

Currently in beta in the U.S. Non-checkout businesses can still use other shopping tools that drive offsite to complete the purchase.

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Shopping from Creators
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SHOPPING FROM CREATORS

Makes it possible for people to shop inspiring looks from the creators they love without leaving Instagram. Currently available to select Checkout brands.

Product Launches

PRODUCT LAUNCHES

A way for businesses to announce an upcoming product launch on Instagram so people can preview details and set reminders to buy as soon as it’s available. Currently available for select Checkout businesses

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@Shop

@SHOP

A real-time reflection of our community’s interests across top shopping categories like fashion, beauty, home decor, and more.

Follow us on @Shop and @Instagramforbusiness to get the latest Shopping news.

Set up your first Shopping Ad today.

Get inspired by some of our Checkout beta partners.