Create a business account Get a personalized marketing plan Create successful posts Advertise on Instagram Boost my posts Set up a shop on Instagram Inspire people to take action Optimize your shop Collaborate with creators

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Shopping

Here is your guide on how to start reaching customers with your shop

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Products

Ad Solutions Video Solutions Instagram Shopping Checkout on Instagram Branded Content Feed Stories Reels Instagram Direct

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Reels

Here is your guide to how to create effective Reels ads.

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For Creators

Inspiration

Latest News & Tips House of Instagram Events Case Studies

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Creators

Here’s your guide to help get the most out of creators for your business.

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Help

Instagram Help Center Facebook Ads Guide Free Online Courses

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Reels

Expand your audience with entertaining videos that are easily discoverable across Instagram.

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What are Instagram Reels?

Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business.

People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas. With creative tools like effects, music, and stickers, your business can create entertaining videos that inspire your audience.

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KEY FEATURES

Business of Instagram

THE BUSINESS OF INSTAGRAM

Here is your guide on how to build effective Reels ads

Learn the business of Instagram and how to reach the right people with full-screen, immersive video ads.

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PERSONALIZED PLAN

Get marketing guidance tailored to your goals

Find more tips and resources and work towards your business goals with a personalized plan.

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