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Small Business How-To Guide
Learn how to grow your business on Instagram from 3 small business experts.
MAKE PURCHASING EVEN EASIER WITH CHECKOUT ON INSTAGRAM
Instead of sending people to your website, eligible US businesses can enable checkout on Instagram. This lets people discover products and make purchases in-app, in just a few taps.
UNLOCK NEW WAYS TO REACH CUSTOMERS
Drop products where your customers are waiting
Build anticipation in the lead-up to an exclusive release with our Product Launches feature, which lets you send push notifications, use countdowns, and enable fans to preview details or set reminders to purchase.
Engage with shoppers through Live videos
Tag products in Instagram Live as you tell the story behind your products, deepen customer connections and encourage immediate shopping.
Reach new audiences with Creators
Give creators the ability to tag your products in their posts to introduce your brand to their fans and build authenticity.
MORE WAYS TO REACH THE RIGHT SHOPPERS
Advanced Shopping Custom Audiences
Checkout on Instagram captures more shopping behaviors, like add-to-carts, so you can target valuable Shopping Custom Audience segments with ads based on their actions. You can also reach potential new customers with ads using Shopping Lookalike Audiences to identify shoppers.
Advanced Insights
Boost performance of your content with advanced insights that only checkout on Instagram businesses receive. Your insights can help you understand what content is working, so you can make adjustments and grow sales.
