GET YOUR SHOP ON INSTAGRAM READY FOR HOLIDAY SZN

Learn the latest best practices to make your shop a success.

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PREPARE YOUR SHOP FOR SALES

Your product catalog holds information about the items you wish to sell on Instagram, so make sure it contains all necessary product info.

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Add items to your catalog so people can shop them

Your catalog powers your shop and Product Detail Pages. We recommend:

  • using one catalog (merging several into one)
  • making sure it has the most up-to-date inventory counts and product
  • all catalog fields are full: pricing, website links and more

Add product details and content

Descriptions, photos and attributes help shoppers decide whether to purchase your products. Make sure your products include snappy descriptions, at least 4 high resolution images, at least 3 attributes like color, size or material, and accurate shipping information.

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MAKE YOUR PRODUCTS EASY TO DISCOVER

Product tags are key to helping people find your products. They allow you to highlight items from your product catalog into your posts, so people can tap on a tag and immediately learn more. The most successful businesses use tags frequently across different formats.

example of instagram shops product tags being used for bottle sprayers from @blueland's page

Using product tags 5+ days/mo increases product page visits and purchases*

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Watch a quick video on how to tag products.

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GET PEOPLE TO CONSIDER AND BUY YOUR PRODUCTS

Help more shoppers understand if your products are right for them with relevant, actionable content and messages.

HOW @THETINYTASSEL GREW ITS BUSINESS ON INSTAGRAM

"Launching a shop on Instagram has helped us share our collection of handmade pieces with new customers near and far. With product tags, collections and other tools, we've grown our Instagram account from a beautiful portfolio to a true shopping destination that mirrors our storefront in Charleston, SC." - Founder, Mimi Striplin

example of instagram shops product tags, featuring three people smiling from @thetinytassel's page

3X Lift in site traffic

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LEARN MORE ABOUT INSTAGRAM SHOPPING