Case studies

From major brands to local, family-run shops, businesses around the world are driving proven results with Instagram.

Embracing Instagram's ads in Stories format

Australia's leading airline Qantas launched its first brand campaign for branded content platform AWOL. The campaign helped drive brand awareness, ad recall and recommendation among a millennial audience.

At Qantas, we're constantly innovating to tell our brand story in new, creative ways on mobile. Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics.

CLARABELLA BURLEY, DIGITAL COMMUNICATIONS MANAGER, @qantas

Turning passion into business.

Born from Southern California roots, this US skateboard company promotes its brand and makes sales with Instagram.

It's a powerful tool to display what we're all about and how customers live that lifestyle. Instagram is invaluable – if you want to get more customers, you want more engagement or you want more conversions.

SVEN ALWERUD, FOUNDER AND CEO @jellyskateboards

Making a slam dunk with Instagram.

After 23 years, Gatorade revived its iconic Be Like Mike campaign to resonate with today's audience.

When we thought about introducing the campaign today, we thought about what mediums to leverage. Instagram was the perfect solution because the campaign is highly visual.

JEFF MILLER, DIRECTOR OF DIGITAL STRATEGY, @gatorade

Expanding business from Indonesia to the world.

Mobile App Install ads helped this wedding business expand to Southeast Asia and beyond.

We started first in Indonesia, then expanded to Southeast Asia, and now we have around 20,000 suppliers that joined our platform from 65 countries – all because of Instagram.

KEVIN MINTARAGA, CEO, @thebridestory

See how other advertisers are inspiring action.

Get the inside scoop on how businesses around the world use Instagram ads to get real business results – from brand awareness to increased sales.