Collaborate with creators
Partner with creators on Instagram to help tap into creativity, connections and real business growth.
GET FUTURE READY WITH CREATORS
Gain value today, set strong foundations for tomorrow
BUILD YOUR ROSTER
Find a creator to work with
Discover and collaborate with creators on Instagram’s creator marketplace, a new destination that allows brands to find creators they may want to connect with.
THE BUSINESS OF INSTAGRAM
Here’s your guide to help get the most out of creators for your business
Learn the Business of Instagram with tactical guidance to build your strategy for working with creators on Instagram.
BE TRANSPARENT WITH BRANDED CONTENT
Trust can fuel authenticity
When partnering with creators on branded content, make sure they are using the paid partnership label across all of their content to disclose the collaboration. Adding paid amplification with branded content ads can offer scale, sophisticated targeting and strong measurement solutions.
Adding Instagram Branded Content ads to campaigns drove 19% lower CPAs and 53% higher click-through rates than campaigns with only business as usual ads4.
FIND A PARTNER
Expertise and support
Partnering with one of our approved Meta Business Partners can streamline and assist with end-to-end campaign management. They can help with sourcing creators, contracts and payment, logistics, content creation, insights and reporting.