Collaborate with creators

Partner with creators on Instagram to help tap into creativity, connections and real business growth.

Creator poses with lettuce earrings, image of a rainbow in the sky
GET FUTURE READY WITH CREATORS

Gain value today, set strong foundations for tomorrow

Build your roster
BUILD YOUR ROSTER

Find a creator to work with

Discover and collaborate with creators on Instagram’s creator marketplace, a new destination that allows brands to find creators they may want to connect with.

THE BUSINESS OF INSTAGRAM

Here’s your guide to help get the most out of creators for your business

Learn the Business of Instagram with tactical guidance to build your strategy for working with creators on Instagram.

How to collaborate with creators
Something Went Wrong
We're having trouble playing this video.
BE TRANSPARENT WITH BRANDED CONTENT

Trust can fuel authenticity

When partnering with creators on branded content, make sure they are using the paid partnership label across all of their content to disclose the collaboration. Adding paid amplification with branded content ads can offer scale, sophisticated targeting and strong measurement solutions.

Adding Instagram Branded Content ads to campaigns drove 19% lower CPAs and 53% higher click-through rates than campaigns with only business as usual ads4.

FIND A PARTNER

Expertise and support

Partnering with one of our approved Meta Business Partners can streamline and assist with end-to-end campaign management. They can help with sourcing creators, contracts and payment, logistics, content creation, insights and reporting.

Something Went Wrong
We're having trouble playing this video.
MORE RESOURCES

Level up your creator campaigns