Collaborate with creators
Partner with creators on Instagram to help tap into creativity, connections and real business growth.
GET FUTURE READY WITH CREATORS
Gain value today, set strong foundations for tomorrow
BUILD YOUR ROSTER
Find a creator to work with
Identify creators who share your brand values and focus on crafts and skills that can enhance your campaign.
Meta Business Partners can help with expertise in sourcing diverse voices for you to work with and support managing partnerships from kick-off to recap.
BE TRANSPARENT WITH BRANDED CONTENT
Trust can fuel authenticity
When partnering with creators on branded content, make sure they are using the paid partnership label across all of their content to disclose the collaboration. Adding paid amplification with branded content ads can offer scale, sophisticated targeting and strong measurement solutions.
Adding Instagram Branded Content ads to campaigns drove 19% lower CPAs and 53% higher click-through rates than campaigns with only business as usual ads4.