people use Instagram Stories every day1
of the most viewed Stories are from businesses2
Stories make full use of the mobile screen, offering businesses a beautiful, distraction-free canvas.
It's a creative way of sharing full-screen photos and videos with potential customers.
Use Instagram's unique creative tools to create engaging content. Here are some examples of camera effects:
Boomerang automatically takes a burst of photos and stitches them together into a high-quality mini video that plays forwards and backwards.
Superzoom allows you to zoom in on a subject and adds playful music. Use Superzoom to make your products stand out. Zoom in on specific details that you want to draw people's attention to.
Rewind camera lets you record videos in reverse. Tap the Rewind effect to show your products or services from start to finish.