500 Million+

people use Instagram Stories every day1


of the most viewed stories are from businesses2

More space, fewer distractions

Stories make full use of the mobile screen, offering businesses a beautiful, distraction-free canvas.

What’s an Instagram Story?

It’s a creative way of sharing full-screen photos and videos with potential customers.

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Stories basics

  • Accessible by tapping the circles at the top of your feed.
  • Full-screen and vertical.
  • Last up to 15 seconds.
  • Disappear after 24 hours. Want to show them longer? Display them in your profile as a highlight.

How to create a story

or your profile picture in the top left corner of your screen, or swipe right from anywhere in Feed. To choose a photo or video from your phone, swipe up anywhere on the stories creation screen. If the photo or video you choose doesn't fit on the screen, pinch to change the size.

Story elements

  • 1. Story settings
  • 2. Back
  • 3. Photo album
  • 4. Flash

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  • 5. Tap for still photo; Tap and hold for video
  • 6. Selfie cam
  • 7. Face filters
  • 8. Camera effects

Camera Effects

Use Instagram's unique creative tools to create engaging content. Here are some examples of camera effects:


Boomerang automatically takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.


Superzoom allows you to zoom in on a subject and adds playful music. Use Superzoom to make your products stand out. Zoom in on specific details that you want to draw people's attention to.


Rewind camera let's you record videos in reverse. Tap the Rewind effect to show your products or services from start to finish.

Need inspiration? See how other businesses are using Instagram Stories Ads to grow their business.

Get started today

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