Use this toolkit to help your business shine.
On Instagram, your customers are part of the one billion accounts that are active every month.1 No matter what type of business you have, come and join the 25 million other businesses that are reaching their customers through Instagram.2
accounts take a look at a business profile each day3
business profile visits are from non-followers4
of the most viewed Stories on Instagram come from businesses.5
Whether you want to learn how to set up Shopping on Instagram, create Instagram Stories or get answers to common questions, use this toolkit as your guide.
People contact businesses through Instagram Direct every day. Direct allows people to go from visual discovery to learning more about the businesses they love in just a few taps.
Let people know that they can contact you through Instagram by responding to comments, replying to direct messages and driving people to message you from Instagram Stories and feed captions.
Instagram now provides the ability for business profiles to easily filter messages and flag important ones so that you don't miss anything. Soon, you'll also be able to offer quick replies to answer commonly asked questions.
People love hearing about your business, your products or services and learning more. Respond authentically and be responsive in order to move customers towards real business outcomes like sales or store visits.
Shopping on Instagram turns your business into a visual shopfront for our community of 1 billion to explore your best products with a single tap.6 Get tips for using the shopping feature on Instagram here.
Choose photos you'd like to feature, tag up to five products per image or up to twenty products per carousel, add filters or captions and you're good to go. You can also save drafts or preview your posts. Learn how to set up your shop on Instagram here.
Shopping posts give people quick access to pricing and product details both within the Instagram feed and via the Shop tab on a business profile. By tapping on a post, people can take the next step to learn more about products that inspire them from the businesses they love.
After someone has learned more about a product they like through a shopping post, they can tap "Shop Now" to go directly to your website.
From capturing a story to figuring out what to post, stand out to your customers with these quick tips on creating content from businesses around the world. And make sure that you switch to a business profile to better understand who views your posts to help grow your business.
Watch how Indonesian shoe shop, Port Blue Shoes, uses Instagram Business Tools to see how well its posts perform.
See how Paris-based @DearMuesli organises their Instagram feed to reflect their brand and share new information with customers.
Learn how Paris-based @blooms_france creates photos and videos that connect to events happening in the world around them to make their posts relevant for followers.
Watch how @ClassyClaws in Vancouver, Canada, creates a community and stays connected with followers through messaging.
Over 400 million use Instagram Stories every day. Within this, over half of Instagram businesses create stories each month, and the community is watching – with one third of the most viewed stories coming from businesses.7
Tease new products, take viewers behind the scenes or play with creative tools such as face filters, drawing tools and the polling sticker to get real-time feedback with your story
Share a combination of photos and videos to bring your story to life. Use features within stories, such as Boomerang and Hyperlapse, to create engaging content.
Since stories only last for 24 hours, take advantage by running flash sales, share sneak peeks or offer limited-time deals.
60% of stories are viewed with sound on, so create content that sounds as good as it looks.8
Learn how London-based @SliderCuts uses the new Highlights feature to save and share their favourite stories with followers on their business profile.
São Paolo-based @CanseideserGato posts to both Facebook and Instagram to connect with their followers. They use stories to bring their products to life for customers to drive sales.
Answer: At the moment, only some public figures, celebrities and brands have verified badges. It's not currently possible to request a verified badge.
Tip for businesses: If your account doesn't have a verified badge, there are other ways to help let people know that you're authentic. Three tips we recommend to demonstrate authenticity are:
1. Complete a description in your Instagram profile bio to tell potential customers more about your business
2. Use stories to provide a behind-the-scenes look at your business.
3. Encourage customers to tag your business in their posts so that people can see posts from customers using your product or service.
Answer: Actions allow you to tap into what people are naturally doing on the platform and connect with potential customers interested in your business. With Actions, people can easily discover your brand and also shop, reserve restaurant tables and book tickets seamlessly without leaving the app. Instagram and our partners will support actions for food and drink, health and beauty, and Ticketing companies, with actions coming to more industries in the future. Learn more about how to add action buttons to your business profile here.
Answer: Instagram uses an algorithmic feed ranking system to determine the order in which people see photos and videos. The algorithm relies on a variety of signals to surface content that a person is interested in. Since we've rolled out personalised feed, one key learning is that people respond to great content regardless of whether it's from friends or a brand that they are passionate about.
Tip for businesses: Experiment with video or posts that feature multiple photos or videos as they are great formats to tell your business's story by sharing more information in an engaging experience.
Answer: Posts are surfaced algorithmically based on things such as the people you follow or the posts you like. You may also see video channels, which include posts from a mixture of accounts based on topics that we think you'll enjoy.
Tip for businesses: Look to reach more people by using hashtags in your caption and adding a location tag to your post. Our hashtag and location pages feature public posts and stories that have been shared with the corresponding hashtag or location.
Answer: Once you've converted to a Business Profile, insights are accessible by clicking the "View Insights" button below your post or tapping on the chart icon in the top right-hand corner of the screen when you are in your profile.
In the coming weeks, we'll be rolling out an updated version of our post insights that shows you metrics about where your post was seen (e.g. Feed or Explore) and what actions the post drove (e.g. profile visits). These are accessible by clicking the "View Insights" buttons below each post.