People from all over the world come to Instagram for visual inspiration. It’s where they find and share their passions with people they know. And people they don’t. With businesses they care about. And businesses they've just discovered. Find out how your business can inspire action through these key passions on Instagram.
People use Instagram to get travel tips, find hidden gems and for inspiration on where to go. They also use it as a virtual travel journal to stay connected with places they’ve been.
For people passionate about travel on Instagram:
use Instagram for inspiration on new places to explore1
say Instagram exposes them to different cultures and people2
accounts they follow are from brands3