Promote Upcoming Launches And Reach More People With New Instagram Ads

People come to Instagram to discover new brands, products or upcoming events. Today, we’re introducing two new ad products that give businesses more ways to get discovered and form meaningful connections – Reminder ads and ads in search results.

Reminder Ads

We recently partnered with brands such as Starz to test a new ad format that makes it easier for businesses to announce, remind and notify people of future events or launches that they might be interested in.

Reminder ads, rolling out to all advertisers as an option in feed, help advertisers build awareness, anticipation, and consideration for upcoming moments. People can opt into convenient reminders and receive three notifications from Instagram one day before, 15 minutes before, and at the time of the event.

Ads in Search Results

We're also beginning to test ads in search results to reach people actively searching for businesses, products and content. Ads will show up in the feed that people can scroll when they tap into a post from search results. We plan to launch this placement globally in the coming months.