Your last-minute checklist to get your shop ready for the holidays

clock imageOctober 31, 2022

Instagram is your one-stop shop for all the tools you need to help promote and sell your products this holiday season. There are many ways to reach new customers when you embrace Instagram’s shopping tools, whether it's via a shoppable reel or by using Boost to help drive discovery. With the holidays fast approaching, take these last-minute steps to make sure your shop on Instagram is ready to reach shoppers and drive sales.

1. Ensure your catalog is up to date.

How to set your shop's catalog up for successPlay Icon

Update your product catalog with any relevant holiday and gifting products. Ensure you are following best practices in your catalog: making sure items are in stock and variants are set up, updating your shop product detail pages with high-resolution videos and images, and including descriptive product information with names and title to help drive discovery when shoppers are searching. The more accurate and up-to-date detail you include in your catalog, the more delightful the shopping experience will be for customers.

2. Make all of your content shoppable.

How to tag products on Instagram to attract more customersPlay Icon

Make the shopping season seamless for your customers by adding product tags to all of your content to help them discover and purchase your brand’s products with ease. Use product tags to highlight shoppable items in your reels, feed posts and stories—and do so frequently to ensure that when someone discovers your products, they can tap on the tag, learn more and purchase.

3. Turn your best-performing content into ads.

How to turn Instagram post into adsPlay Icon

Use Boost to turn your best-performing content into ads that help you reach a wider audience and promote your relevant holiday products. When you invest to Boost a post, you can reach people who aren’t following you and inspire them to be your next customer. In just a few clicks, you can create captivating ads that get people to take the next step with your business.

If you are interested in learning more about any of the shopping and advertising features above, join us live as we open our holiday market to share best practices and tips for businesses to use this holiday season.

IGB event dates

From November 1st-3rd, tune in to @instagramforbusiness to hear from the founders of @chefanienass, @littlewordsproject and @hanahana_beauty and shop their products live. You don’t want to miss it!