Instagram for Sports: Inspire Action with Instagram

People from all over the world come to Instagram for visual inspiration. It’s where they find and share their passions with people they know. And people they don’t. With businesses they care about. And businesses they've just discovered. Find out how your business can inspire action through these key passions on Instagram.

Sports on Instagram

People use Instagram to keep up with breaking sports news and highlights, and to get amped for upcoming games. They also get inside access to special game-day footage and get to know the personal side of athletes.

For people passionate about sports on Instagram:


Sports lovers watch twice as many videos compared to the average1


use Instagram to get excited for upcoming games2

1 in 3

people on Instagram follow a sports account3

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See how advertisers are inspiring action among sports enthusiasts.

Learn more about connecting with sports enthusiasts on Instagram

Video ad source: Instagram data, July 2017.

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