Business

INSPIRE ACTION

People from all over the world come to Instagram for visual inspiration. It’s where they find and share their passions with people they know. And people they don’t. With businesses they care about. And businesses they've just discovered. Find out how your business can inspire action through these key passions on Instagram.

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Food on Instagram

People use Instagram to find and interact with people and brands about food and beverages throughout the day. They also discover new places to eat at and new things to order.

For people passionate about food on Instagram:

58%

have a strong interest in food, cooking and restaurants¹

36%

say they feel more inspired to try new things related to food & beverage²

97%

of spirits brands are now marketing on Instagram³

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Video ad source: GlobalWebIndex Q1 – Q4 2016 and Q1 2017. Audience: Instagrammers – those who report having used Instagram weekly, daily or more than once a day. Sample Size: 112,391 Instagrammers aged 18-64. Country: All. Index Comparisons: Index figures are versus all internet users aged 16-64.

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