Instagram for Fashion: Inspire Action with Instagram

People from all over the world come to Instagram for visual inspiration. It’s where they find and share their passions with people they know. And people they don’t. With businesses they care about. And businesses they've just discovered. Find out how your business can inspire action through these key passions on Instagram.

Fashion on Instagram

People use Instagram as a virtual shop window to discover new items they can’t see anywhere else. They also keep up with the latest trends and find inspiration on how to style.

For people passionate about fashion on Instagram:


choose Instagram over magazines to look for new brands1


are more likely to purchase products related to their interests2

Over 11M

people say fashion is their top passion3

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See how advertisers are inspiring action among fashion enthusiasts.

Learn more about connecting with fashion enthusiasts on Instagram.

Video ad source: “Print and Pixels Study” by Kantar Millward Brown (Facebook-commissioned survey of 3,068 people ages 18–55 in the US, and a qualitative part of 50 people ages 18-55

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