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INSPIRE ACTION

People from all over the world come to Instagram for visual inspiration. It’s where they find and share their passions with people they know. And people they don’t. With businesses they care about. And businesses they've just discovered. Find out how your business can inspire action through these key passions on Instagram.

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Automotive on Instagram

People use Instagram to stay up to date with the latest car models and technology. They also follow and research car brands, dealerships, and specific models they consider purchasing.

For people passionate about auto on Instagram:

39%

have strong interests in cars and automobiles¹

53%

say they connect with other people passionate about auto²

59%

say Instagram is key influencer in auto purchases³

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Video ad source: GlobalWebIndex Q1 – Q4 2016 and Q1 2017. Audience: Instagrammers – those who report having used Instagram weekly, daily or more than once a day. Sample Size: 112,391 Instagrammers aged 16-64. Country: All. Index Comparisons: Index figures are versus all internet users aged 16-64.

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