WELCOME TO HOUSE OF INSTAGRAM
Sit down, get comfortable and fill your head with Instagram know-how.
COME ON IN
House of Instagram is a digital home where you can discover everything Instagram has to offer your business.
Find out how communities, creators and brands are using Instagram to connect with the people and things they love. And watch our videos to hear ideas, learn how to use our latest features, and get inspired by new, creative approaches.
INSTAGRAM: THE PAST, PRESENT, AND FUTURE
“10 years ago, Instagram started as a photo sharing app. We’ve come a long way since then — evolving into a vibrant community of more than 1 billion.”
Jim Squires, VP of Business & Marketing at Instagram
GET EXPERT INSIGHT
Learn from our Instagram experts as they explain how thinking differently about Instagram can help your business.
RESILIENCE THROUGH CREATIVITY ON INSTAGRAM
Hear from Grace Kao, Head of Instagram Business Marketing, how adapting and being creatively resilient on Instagram can make your business stronger.
VIDEO | 12 MINS
CONNECTED BRANDS:
PREPARING FOR TIMES OF UNCERTAINTY
Join Charlotte Tyler-Jacobs, Facebook Brand Marketing Manager, as she explains why Instagram is the right tool to help brands launch, grow and sustain in times of uncertainty.
VIDEO | 2 MINS
INSTAGRAM STRATEGY:
THINK BIGGER THAN LIKES
If the success of your Instagram strategy relies only on likes, you could be missing out. Hear our advice for how you can adapt your strategy to see real business results.
LEARN HOW TO MAKE THE MOST OF INSTAGRAM
Explore the hottest features and get insider knowledge on how best to use them.
USING OUR FEATURES
VIDEO | 9 MINS
SAY HELLO TO INSTAGRAM SHOPPING
Step inside Instagram Shopping with Bridget Evans. See what it has to offer, and learn how it helps you connect with people who love to discover and shop on Instagram.
VIDEO | 10 MINS
IT’S TIME TO THINK STORIES-FIRST
Jump into the Stories room with Jimmy Lee, Creative Product Lead. Join him as he shares his tips for how to create for Stories — not just optimise assets for them.
VIDEO | 2 MINS
DRIVE DIRECT RESPONSES WITH STORIES
Hear 4 tips in just 2 minutes. Lauren Kohli, one of our Stories experts, shares how to use Stories to create direct response results.
VIDEO | 2 MINS
WELCOME TO THE WORLD OF
BRANDED CONTENT
Elyse Johnson, from the Instagram Business Marketing team, talks about the opportunities and value that comes from making content with creators.
SEE SUCCESS STORIES
Discover how brands have achieved real business results with Instagram, from raising brand awareness to increasing sales.
LEAD WITH CREATIVITY
Take a sneak peek behind the scenes of some of the most exciting campaigns and pick up tips from our creative strategists.
DECONSTRUCTING CREATOR CONTENT
VIDEO | 4 MINS
DECONSTRUCTED: MEET MATE STEINFORTH
Welcome to the ‘Deconstructed’ den. Take a seat and see how Mate created a special AR filter for FKA Twigs in this ‘Deconstructed’ episode.
Read the blog
VIDEO | 3 MINS
DECONSTRUCTED: MEET KATE ILLUSTRATE
This episode of ‘Deconstructed’ shows us how Kate, illustration artist @kateillustrate, brought summer inside for Malibu Rum.
Read the blog
VIDEO | 3 MINS
DECONSTRUCTED: MEET ELM0
Join us as we break down how creative studio Elm0 made a simple idea dazzling for Orangina in this ‘Deconstructed’ episode.
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LEARNING FROM OUR CREATIVE STRATEGISTS
VIDEO | 2 MINS
CREATIVITY DRIVES BUSINESS IMPACT
Get comfortable in our creativity corner. Join Jimmy Lee as he shares 3 ways to drive business impact on Instagram by using creativity, not big budgets.
VIDEO | 9 MINS
BRANDR
Patricia Consonni explains how integrating visual identity into your direct response creative can improve your results.
VIDEO | 10 MINS
CREATE FOR GROWTH
Visit a room filled with new ideas. Join Patricia Consonni as she looks at how to use a new creative approach to help your business reach new audiences.
ELEVATE YOUR CAMPAIGNS
Work with one of our Facebook Marketing Partners to take your campaign to the next level.
Read more
TAKE AWAY OUR COVID-19 INSTAGRAM TIPS
The COVID-19 pandemic has forced lots of industries to rethink how they operate and interact with their audiences. To help you work out how Instagram can help your business right now, we’ve pulled together our advice.
Read our guide (PDF)