TAG IN / CREATIVITY
COLLECTIVE CREATIVITY DRIVES IMPACT
You don't need big budgets to tell stories that empower communities. When you tag in collective creativity you can draw inspiration from communities and create impactful content with them and for them. Here are 3 simple tips to create thumb-stopping creative.
OPEN A DIALOGUE
Make storytelling an experience
When you tell stories, make the most of the video and interactive formats available to you. Start-up Stance Socks used Stories ads, Instant Experiences and IGTV to deliver a holistic, playful and interactive campaign. It was a visual and engaging experience and gave them a 3 times return on ad spend.
Advocate and celebrate them
Brands that tag in communities amplify their own relevance, and can empower people while they do it. Close-Up empowered the LGBTQIA+ community to express Free Love through an AR experience and a user-generated content campaign. It drove a purposeful conversation and increased brand affinity 10 times higher than the industry average.
Shape the future
When you tag in culture, you can drive higher engagement on Instagram. Fanta collaborated with singer Hadise to create Turkey’s first crowdsourced summer song using the interactive Stories polling ads. The campaign reached 11 million people, lifted ad recall by +7.9 points and rejuvenated Turkey’s music industry.