TAG IN / CREATORS

HARNESS THE POWER OF CREATORS

Turn movers and shakers into business makers. Here are 5 reasons why your brand should be working with creators.

CREATORS DRIVE CULTURE

Their influence drives culture

61% of 18-34 consumers
are swayed by creators1


79% of brands
predominantly choose Instagram for creator campaigns over other social media platforms2


Creators propel culture, set trends and have powerful influence. Instagram has leveled the playing field between celebrities, digitally-native talent, and people — becoming the gold-standard for creator-led marketing.


CREATORS TURN CONTENT INTO COMMERCE

And drive action

92% of people
have acted at the moment of seeing something on Instagram3


Creators move customers from awareness to transaction without leaving Instagram. Our tools help drive action — Branded Content Ads allow you to amplify content beyond the creators’ audience, and Shopping tools allow people to seamlessly browse, shop and buy products.


CREATORS ARE TRUSTED ADVOCATES

Trust can fuel your brand

86% of consumers
said they would purchase, try or recommend a product when content was rated as shareworthy4


Creators balance creativity, community and culture to build trust with followers. By linking your brand with a creator, you make your business relevant and close purchase intent gaps. You also access cultural trends in ways that you couldn’t without them.


CREATORS DELIVER RESULTS

That power business growth

66% of marketers
use branded content5


Partnerships drive results. Take La Cremeria, an ice cream brand that saw a 4.5 point lift in likeliness to recommend when they worked with local celebrities. These trusted creators made videos that resembled scenes from their TV shows while enjoying the ice cream.

THERE ARE TOOLS MADE FOR YOU

To make partnerships seamless

Working with creators can feel intimidating, so we’ve built tools to simplify the process. From Brand Collabs Manager and Facebook Marketing Partners to help you find creators, to Branded Content solutions that deliver marketing insights and partnership transparency — we make successful partnerships straightforward.

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