CREATORS DRIVE CULTURE
Their influence drives culture
61% of 18-34 consumers
are swayed by creators1
79% of brands
predominantly choose Instagram for creator campaigns over other social media platforms2
Creators propel culture, set trends and have powerful influence. Instagram has leveled the playing field between celebrities, digitally-native talent, and people — becoming the gold-standard for creator-led marketing.
CREATORS TURN CONTENT INTO COMMERCE
And drive action
92% of people
have acted at the moment of seeing something on Instagram3
Creators move customers from awareness to transaction without leaving Instagram. Our tools help drive action — Branded Content Ads allow you to amplify content beyond the creators’ audience, and Shopping tools allow people to seamlessly browse, shop and buy products.
CREATORS ARE TRUSTED ADVOCATES
Trust can fuel your brand
86% of consumers
said they would purchase, try or recommend a product when content was rated as shareworthy4
Creators balance creativity, community and culture to build trust with followers. By linking your brand with a creator, you make your business relevant and close purchase intent gaps. You also access cultural trends in ways that you couldn’t without them.
CREATORS DELIVER RESULTS
That power business growth
66% of marketers
use branded content5
Partnerships drive results. Take La Cremeria, an ice cream brand that saw a 4.5 point lift in likeliness to recommend when they worked with local celebrities. These trusted creators made videos that resembled scenes from their TV shows while enjoying the ice cream.
THERE ARE TOOLS MADE FOR YOU
To make partnerships seamless
Working with creators can feel intimidating, so we’ve built tools to simplify the process. From Brand Collabs Manager and Facebook Marketing Partners to help you find creators, to Branded Content solutions that deliver marketing insights and partnership transparency — we make successful partnerships straightforward.