TAG IN / STORIES

STORIES THAT PERFORM

Tag in Instagram Stories to drive direct results that don't disappear. Here are 4 simple tips to make Stories work harder.

THINK MOBILE AND STORIES-FIRST

Optimized content converts

Design your Stories ads as full-screen vertical or, even better, shoot them on mobile. Mobile-shot Stories ads have a 63% chance of outperforming studio-shot ads for purchase, app install and checkout objectives. Incorporate native Stories behavior like ‘tap and hold to pause’ and ‘swipe up’ to push direct responses further.1


BOOST ENGAGEMENT WITH INTERACTIVITY

A little playful. A lot of impact.

Engage audiences with creative elements like polling sticker ads. When Korean game developer Wonder People enticed gamers to sign up for a new poker experience with an interactive polling ad in Stories, they saw 50% lower cost per install and 62% higher return on ad spend.

LESS EFFORT FOR BETTER RESULTS

With automatic placements

When you launch campaigns, use automatic placements to achieve a more efficient delivery and better results. By spending only 29% more, beauty subscription service IPSY used automatic placements to drive an 8.5 times increase in sales from ads in Instagram Stories, and a 39% increase in overall sales.

SEE IT. LIKE IT. BUY IT.

Move from shopping to buying

Because Instagram is a full-funnel solution, you can use organic features to go from awareness to transaction. Tag products in Stories using product stickers or use ‘swipe up’ to drive people to Product Detail Pages, so people can discover and shop your products without interrupting their Instagram experience.

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HARNESS THE POWER OF CREATORS

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