Trading Races X
Justin Lamar
Giving an educational card game a look that's as vibrant as the gameplay
View @tradingraces
ABOUT THE SMALL BUSINESS
AN EDUCATIONAL PARTY GAME FOR BLACK CULTURE
Founder and educator Kenyatta Forbes created Trading Races as a way to facilitate lively conversation around racial constructs and what it means to be Black — all through a card game that’s part party game, part educational, and 100% thought-provoking.
BEHIND THE CREATIVE
JUSTIN LAMAR
Connecting with founder Kenyatta Forbes was key to Justin's creative process. Understanding her background as an educator helped Justin understand the duality of Trading Races as both a party game but also a game that served a purpose.
Justin took a creative departure from the game's black & white aesthetic, delivering colorful product shots meant to pop on Instagram. He also juxtaposed interesting personalities from the game in his shots, visually sparking the discussion and conversation that the game is meant to do.
THE CREATIVE WORK
BOLD COLORS THAT POP
Learn to design your creative for Instagram Stories.
