INSTAGRAM STORIES
Stories are growing like crazy. Has your brand caught up?
Take advantage of the fullscreen, immersive vertical canvas that Stories offers. Design your creative specifically for Stories - fullscreen, vertical assets that incorporate the Stories native experience, design, and/or creative tools.
Stories is a fast environment, so seconds matter. Integrate branded elements like logos and products at the start of your creative to capture attention and aid in brand recall.
Top performing ads integrate branding and key messages at the start.1
Create ads that leverage speed as a creative element and enhance static creative with motion to capture and keep attention.
Ads using motion outperformed static images the majority of the time for view content, add to cart and purchase objectives.2
Use voice-over or music as creative tools to enhance the message and value proposition of your brand or product.
80% of Stories with voice-over or music drive better lower funnel results than ads without sound.3
Pair text with key shots to draw attention to the focal point.
There is a 75% chance of better performance with central placed text for add to cart objectives.4
Experiment with elements that emphasize the action you’d like viewers to take (e.g. “Swipe up”).
There is an 89% chance of campaigns that emphasized the CTA outperforming creative without the CTA emphasis. 5
Play with native Stories behavior.
Play with native elements.
Use Stories Carousel.
Play with native Stories behavior.
Use Polling Stickers for interactivity.
Awareness, recall, purchase lift, sales and more - Stories Ads can help your business drive beautiful results.
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