INSTAGRAM STORIES

Stories are growing like crazy. Has your brand caught up?

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Create for vertical.

Take advantage of the fullscreen, immersive vertical canvas that Stories offers. Design your creative specifically for Stories - fullscreen, vertical assets that incorporate the Stories native experience, design, and/or creative tools.

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Begin with your brand.

Stories is a fast environment, so seconds matter. Integrate branded elements like logos and products at the start of your creative to capture attention and aid in brand recall.

Top performing ads integrate branding and key messages at the start.1

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Enhance with motion.

Create ads that leverage speed as a creative element and enhance static creative with motion to capture and keep attention.

Ads using motion outperformed static images the majority of the time for view content, add to cart and purchase objectives.2

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Enhance with sound.

Use voice-over or music as creative tools to enhance the message and value proposition of your brand or product.

80% of Stories with voice-over or music drive better lower funnel results than ads without sound.3

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Pair text with focal point.

Pair text with key shots to draw attention to the focal point.

There is a 75% chance of better performance with central placed text for add to cart objectives.4

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Call attention to CTA.

Experiment with elements that emphasize the action you’d like viewers to take (e.g. “Swipe up”).

There is an 89% chance of campaigns that emphasized the CTA outperforming creative without the CTA emphasis. 5

Stories Ad Gallery

@ritzcrackers

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Play with native Stories behavior.

@samsungau

Play with frame.

@vw

Enhance with motion/sound.

@mcdonalds

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Play with native elements.

@chipsahoy

Play with native elements.

@apartmentlist

Use Polling Stickers for interactivity.

@starbucks

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Use Stories Carousel.

@carnival

Use Polling Stickers for interactivity.

@rxbar

Use Stories Carousel.

@thewebbyawards

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Play with native Stories behavior.

@ritzcrackers

Play with native Stories behavior.

@chameleoncoffee

Use Polling Stickers for interactivity.

@miloanz

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Use Polling Stickers for interactivity.

@doritos

Use Polling Stickers for interactivity.

@asicseurope

Use Polling Stickers for interactivity.

Try Stories Ads today.

Awareness, recall, purchase lift, sales and more - Stories Ads can help your business drive beautiful results.

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