ABOUT THE SMALL BUSINESS
LEATHER GOODS WITH SOUL AND CRAFTSMANSHIP
Cal & Kay is a luxury leather goods and accessories company founded in 2016. While the pieces are built with soul and craftsmanship, woven throughout the brand are community and understanding — part of a bigger company ethos meant to invite all.
BEHIND THE CREATIVE
JOSHUA RENFROE
Vital to Joshua's process was building a creative rapport with Cal & Kay founder Kwame Garrett-Price. By learning and listening to Kwame's story, the creative process became more than a transaction for Joshua — it forged a genuine bond between the two of them.
Another key takeaway from the project for Joshua was that it reinforced the importance of collaborating with other Black creatives like Kwame. His trust and openness allowed Joshua to explore, be curious, and eventually push the creative envelope while still maintaining the brand's integrity.
THE CREATIVE WORK
MIXING HIGH FASHION AND LOW
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