Eyeseeme African American Children’s Bookstore X
Jade Broomfield
Using design to turn quotes and recommendations into joy-sparking, shareable content
View @eyeseeme_bookstore
ABOUT THE SMALL BUSINESS
A BOOKSTORE
WITH A
FOCUS ON REPRESENTATION
Pamela & Jeffrey Blair opened Eyeseeme after their own difficulty in finding books that celebrated their children's identity. Today, parents, teachers, and schools look to Eyeseeme for children's books that promote positive images and stories about African American culture and history.
BEHIND THE CREATIVE
JADE BROOMFIELD
Growing up an avid reader herself, Jade remembers that authors of color and characters of color were not common in her book collection growing up. Naturally, she recognized the importance of her client's mission to promote more diverse stories for children everywhere.
Using thoughtful color and design, Jade gave EyeSeeMe a system to feature not just books, but also quotes, reviews, and recommendations from the most important voices of all — the kids and parents that the bookstore serves.
THE CREATIVE WORK
THOUGHTFUL, SHAREABLE DESIGN
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