ABOUT THE SMALL BUSINESS
EXPERTLY FORMULATED SIGNATURE LIPSTICKS AND LIP GLOSS
Founder Marcia Williams started Embellish Beauty in 2010 as an on-location hair and make up service. It's since grown to become an expansive line of vegan, cruelty-free lip, lash and skincare products that aims to strengthen women in their rights to reinvent themselves.
BEHIND THE CREATIVE
Noemie recognized that while product photography wasn't her usual line of work, she could still focus on something that did speak to her — the bright colors in Embellish's makeup products.
Putting the bold colors front and center, Noemie created assets that Embellish could use to poll their audience on what products and shades spoke to them, turning its social feed into a customer feedback tool.