ABOUT THE SMALL BUSINESS
FOR WORKING MOMS, BY A WORKING MOM
Mama Bossed Up is a lifestyle brand for working moms by Candice Jones, a working mom herself. Inspired after the birth of her twins, she launched the brand at the beginning of the pademic. From apparel to stationery, the brand's products capture the humor, honesty, and energy of a modern mom on the move.
BEHIND THE CREATIVE
Neo was inspired first and foremost by Candice, the founder of Mama Bossed Up. In particular, Neo loved their collaboration and all the different hats that Candice wears while being a working mom.
Inspired by Candice's fast-paced lifestyle as a working mom, Neo created a bold visual language for the brand that resonates with its modern audience.