Mama Bossed Up X
Neo Khama

Creating a bold, vibrant aesthetic that connects with a brand's community of moms

View @mamabossedup
@mamabossedup product
ABOUT THE SMALL BUSINESS

FOR WORKING MOMS, BY A WORKING MOM

Mama Bossed Up is a lifestyle brand for working moms by Candice Jones, a working mom herself. Inspired after the birth of her twins, she launched the brand at the beginning of the pademic. From apparel to stationery, the brand's products capture the humor, honesty, and energy of a modern mom on the move.

BEHIND THE CREATIVE

NEO KHAMA

Neo was inspired first and foremost by Candice, the founder of Mama Bossed Up. In particular, Neo loved their collaboration and all the different hats that Candice wears while being a working mom.

@designbynk
@designbynk profile image
@designbynk process

Inspired by Candice's fast-paced lifestyle as a working mom, Neo created a bold visual language for the brand that resonates with its modern audience.

THE CREATIVE WORK

POWERFUL TYPOGRAPHY THAT CELEBRATES MOTHERHOOD

See more @mamabossedup

Learn how to make it easy for your audience to shop on Instagram.

Something Went Wrong
We're having trouble playing this video.

MORE STORIES FROM WE CREATE