Find out how shops on Instagram can help you get ahead this holiday season.
Start your shop. Share your passion.
85% of people globally are now shopping online. Setting up a shop on Instagram can help your business prosper online in the busy months to come while allowing you to share your passion with the world.1
Get discovered.
A shop on Instagram can help you connect with your existing customers and find new ones in time for the holiday season.
Sell on Instagram.
Selling online will be more important than ever this year. Your shop will give you a vibrant online presence during a digital-first shopping season.
Build your brand story.
With an immersive, digital storefront that includes shoppable content and curated collections, a shop is another way you can bring your brand story to life on Instagram.
Find out more about shops and what it can do for your business.
Get shop-ready.
Follow these steps to find out how to get your shop up and running in time for the holiday season.
Before you begin.
Click on each step to learn how to begin setting up your shop.
If you’re already set up on Instagram Shopping, skip ahead to the "Set up your shop" section below.
Set up your shop.
- Choose to set up your shop in Commerce Manager or a supported platform.
- Select a checkout method.
- Choose your sales channels by selecting to have a shop on Instagram, Facebook, or both.
- Add products to your shop by connecting an existing catalog. If you don't have one, you can create one.
- Review your shop and then submit it to Instagram for review.
All you need to do is go to Commerce Manager, log in to the business account you want to set up a shop on, then follow the steps on screen.
Get your shop on.
Once you're set up, it's time to get your shop on. Learn how to use Shopping tags, collections and Shopping ads to make your shop shine this holiday season.
Shopping tags.
Tag products in Feed posts, Stories, and Live to make it easy for people to shop as soon as they discover your products.
Start tagging.
Tag with purpose.
Collections.
Make it fun for shoppers to browse your products by creating collections. With collections, you can group products around themes, seasons or even cultural moments to help shoppers find what they're looking for.
Learn how to create collections.
Find some collection inspiration.
- Black Friday
- Winter Essentials
- Self Care Sundays
- Gifts For Your Bestie
- Gifts Under $50
Put what you've learned into practice. Log in to Commerce Manager and start setting up your collections.
Holiday shopping ads strategy.
Learn how to use Shopping ads alongside Custom Shopping Audiences to reach a bigger audience who are more likely to shop your products. Check out the Holiday Shopping Ads Strategy to learn more.
Set up Shopping ads.
Create Custom Shopping Audiences.
Put what you've learned into practice. Log in to Ads Manager and start setting up your ads.
FollowOverview | Setup Guide | Tips | Shopping Ads | Checkout