Checkout on Instagram simplifies purchasing

Instead of sending customers to your website, checkout on Instagram makes it easy for them to purchase directly in-app, so they can discover and buy in a few taps. Available to eligible US businesses.

example of instagram shops of glasses from @warbyparker, featuring a smiling woman wearing glasses

Unlock new ways to reach customers

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Launch products where customers are

Build anticipation and count down to an exclusive release. Product launches let you send push notifications and enable fans to preview details or set reminders to purchase.

Engage with shoppers Live

Tag and sell products in Instagram Live as you tell the story behind your products, deepen customer connections and encourage shopping in the moment.

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example of instagram shops audience creators, featuring close up of person covered in makeup from @slayfirecosmetics' page

Reach new audiences with Creators

Give creators the ability to tag your products in their posts and introduce your brand to their fans and followers with Shopping from Creators.

More ways to reach the right shoppers

Advanced Shopping Custom Audiences

Checkout on Instagram captures more shopping behaviors, like add-to-carts, so you can target valuable segments called Shopping Engagement Custom Audiences with ads based on their actions. You can also reach potential new customers with ads using Shopping Lookalike Audience segments to identify shoppers likely to have interest in your products.

example of instagram shops' target custom audience featuring two people in matching clothes from @veryjane's page
example of instagram shops' insights feature, showcasing a man smiling and posing with a black shirt from @uninterrupted's page

Advanced Insights

Boost performance of your content with advanced insights that only checkout on Instagram businesses receive. Your insights can help you understand what content is working, so you can make adjustments and grow sales.