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Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

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Inspiring stories from women-led, minority businesses

Community

Inspiring stories from women-led, minority businesses

MAKE PURCHASING EVEN EASIER WITH CHECKOUT ON INSTAGRAM

Instead of sending people to your website, eligible US businesses can enable checkout on Instagram. This lets people discover products and make purchases in-app, in just a few taps.

example of instagram shops of glasses from @warbyparker, featuring a smiling woman wearing glasses

UNLOCK NEW WAYS TO REACH CUSTOMERS

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Drop products where your customers are waiting

Build anticipation in the lead-up to an exclusive release with our Product Launches feature, which lets you send push notifications, use countdowns, and enable fans to preview details or set reminders to purchase.

Engage with shoppers through Live videos

Tag products in Instagram Live as you tell the story behind your products, deepen customer connections and encourage immediate shopping.

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example of instagram shops audience creators, featuring close up of person covered in makeup from @slayfirecosmetics' page

Reach new audiences with Creators

Give creators the ability to tag your products in their posts to introduce your brand to their fans and build authenticity.

MORE WAYS TO REACH THE RIGHT SHOPPERS

Advanced Shopping Custom Audiences

Checkout on Instagram captures more shopping behaviors, like add-to-carts, so you can target valuable Shopping Custom Audience segments with ads based on their actions. You can also reach potential new customers with ads using Shopping Lookalike Audiences to identify shoppers.

example of instagram shops' target custom audience featuring two people in matching clothes from @veryjane's page
example of instagram shops' insights feature, showcasing a man smiling and posing with a black shirt from @uninterrupted's page

Advanced Insights

Boost performance of your content with advanced insights that only checkout on Instagram businesses receive. Your insights can help you understand what content is working, so you can make adjustments and grow sales.