Turn any Instagram post into an inspiring ad.

Master the basics of boosting a post,
plus learn how to track success and
level up your ad strategy.

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1. Get started.
2. Set up your ad.
3. Measure your impact.
4. Make better ads.
3. Measure your impact.
1. Get started. 2. Set up your ad. 4. Make better ads.

Unlock your ad's success.

Discover the impact that your ads have on people by checking your Insights. Then, use what you've learnt to create more effective ads and make the most of your budget.

check insights
A creator looks down at the camera from above on Instagram Live using badges with floating money graphics.

Metrics that uncover your impact.

Get a few simple but powerful tips to enhance your ads so you can have a deeper impact on more people.

The number of likes, comments and saves your ad received helps you understand if it resonated with your audience.

ad showing number of likes

Interactions tells you how many people tapped your ad's action button.

ad showing number of ad clicks

Reach is the number of unique people who saw your ad.

ad showing number of people reached

Impressions are the number of times your ad was viewed. If you have more impressions than reach, it means that some people saw your post more than once.

ad showing number of impressions
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Learn more

How to check your ad insights.

  1. On your profile, tap the Promotions button.
  2. Under Manage, tap Past promotions.
  3. Find the promotion that you want results for and tap View insights.
CHECK INSIGHTS

Let's build an ad plan that fits your business.

TAKE QUIZ

building an ad plan

Get more from your next ad.

BOOST POST