Turn any Instagram post into an inspiring ad.

Master the basics of boosting a post,
plus learn how to track success and
level up your ad strategy.

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Improve strategy

Reach new milestones with every ad.

Grow faster and achieve long-term success with these smart strategies.

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Test and learn

Test and learn from your ads.

Your ad’s success depends on many factors, or variables. Test one variable at a time to learn what gets the best results so you can reach your ad goals.

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Test your messaging.

Try different imagery

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Experiment with audiences.

Creative tips

Level up with creative tips.

You don’t need fancy equipment to take photos and videos that grab people’s attention. Here are a few ideas for your next ad that you can try with just a smartphone.

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Tell a story.

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Show your product or service in action.

Try different angles and textures.

Reach more people

Reach more people on Facebook.

Once you’ve got the hang of Instagram advertising, expand your reach to a Facebook audience. Advertising on both platforms allows you to scale your campaigns quickly and show up where people are exploring.

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Build multi-platform campaigns with Meta Ads Manager.

Test ads on Instagram and Facebook.

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Find more ways to engage.

Make and keep a plan

Make and keep a plan.

You can find the most success with Instagram advertising when you create content regularly with a consistent look and voice. Start with a plan to help you stay focused on your goals.

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Make your message match your goals.

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Establish a look and voice.

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Marketing strategy 101.

New customers are ready to find you.
Reach them with an ad.