UNLOCK YOUR AD'S SUCCESS

Discover the impact your ads have on people by checking your insights. Then, use what you’ve learned to create more effective ads and make the most of your budget.

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METRICS THAT UNCOVER YOUR IMPACT

Get a few simple but powerful tips to enhance your ads so you can have a deeper impact on more people.

The number of likes, comments and saves your ad received helps you understand if it resonated with your audience.

Instagram shopping example

Interactions tells you how many people tapped your ad’s action button.

Reach is the number of unique people who saw your ad.

Instagram branded content paid partnership example @golinger

Impressions are the number of times your ad was viewed. If you have more impressions than reach, it means some people saw your post more than once.

Instagram reels example with Dunkin Donuts filter
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How to check your ad Insights

  1. On your profile, tap the Ad Tools button
  2. Under Manage, tap Past Ads.
  3. Find the ad you want results for and tap View Insights
Check Insights

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