In our Stand Out video series, we spent the day with successful entrepreneurs in the UK, France and Germany who are driving real business results with Instagram. The following six brands offer plenty of tips and tricks to help other small and medium-sized businesses find success on Instagram by leveraging business and creative tools. Their marketing and creative process will help you build your Instagram strategy and inspire your followers in new ways.

Founded in 2013, Bloom & Wild (@bloomandwild) is the UK's leading online flower delivery service. They specialise in letterbox flowers, bouquets that fit through standard letterboxes so that customers don't need to wait at home to receive them. Bloom & Wild uses Instagram to showcase its bold and beautiful bouquets, to share arrangement tips and to alert customers to giveaways and special offers. The actions that customers take, and the questions and comments they post, give Bloom & Wild direct insight to refine their service.

Find out how to create great Instagram Stories like Bloom & Wild here and learn more about ads in stories here.

Georga's Cakes (@georgiascakes) is a new breed of pâtissière, known for stunning cakes that bridge classical baking and contemporary style. Its founder Georgia Green individually designs and handcrafts each cake, from multi-tiered wedding cakes to playful birthday cakes for children. The Georgia Green Instagram account captures the baker's creativity and skill, which turns desserts into works of art. Three out of every four orders now comes from Instagram.

Learn how you can connect with your followers and the community on Instagram with a business profile.

Shanty Biscuits (@shantybiscuits) brings fun and whimsy to the world of snacks. Customers select from ten flavours of biscuit (including lemon, matcha and hazelnut) and personalise the treats with words and phrases of their own choosing. The company uses Instagram to share images of its most witty biscuits to give customers inspiration when choosing their own words. Customers frequently respond with clever suggestions and twists on the original. This authentic engagement strengthens the brand's bond with its followers.

Find out how you can leverage messaging on Instagram here.

Papermint Paris (@papermint_paris) designs and manufactures graphic wallpaper with a bright and playful aesthetic. The Paris-based company can customise designs across size, material and colour so they fit customers' homes and offices perfectly. Whether that means an entire room or a portion of a wall with unusual dimensions. Papermint's Instagram feed is the company's main way of showcasing its work and often marks a customer's first encounter with the brand.

Find out how you can increase sales, find new customers and much more with Instagram ads.

Schwester Schwester (@schwesterschwester), that's "sister sister" in English, spreads positive vibes with its eye-catching earrings. From pink earrings with emerald tassels to earrings with dangling golden bumblebees, their creations turn heads and complete looks. They've had great success using Instagram as their visual shopfront with bold images and bright colours inviting shoppers to browse their collection. Shoppable tags make it easy for customers to complete purchases. In fact, most of Schwester Schwester's business comes directly from Instagram.

Find out how you can tag your products using new shopping tools.

Coffee Circle (@CoffeeCircle) delivers the best coffees in the world straight to customers' homes. Ethically minded and committed to transparency, it buys coffee directly from producers in countries from Colombia to Ethiopia and works with them to maintain traditional and ecological cultivation methods. Coffee Circle uses its main feed and stories to introduce its coffee partners from around the world. These slice-of-life videos and images show the real-world impact the brand is making and reinforces their commitment to openness.

Businesses are some of the most creative contributors to Instagram. Find out how you can inspire your followers to action.

Bloom & Wild, Georgia's Cakes, Shanty Biscuits, PaperMint, Schwester Schwester and Coffee Circle have all leveraged Instagram to connect their brands, products and customers in inspiring ways. If you want to learn more about how entrepreneurs are using Instagram to achieve real business results, visit our Stand Out landing page and keep up with the latest news on the Instagram for business blog. Need more help getting started? Find free online courses on here.