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Create a business accountGet a personalised marketing planAdvertise on InstagramBoost my postsSetup a shop on InstagramDevelop the right Instagram strategyOptimise your shop
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Instagram Business Marketing Plan

Marketing Plan

Get customised tips to help you reach your business goals

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Instagram Business Marketing Plan

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Create and discover short, entertaining videos on Instagram

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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

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How to grow and scale your small business

Small business how-to guide

Learn how to grow your business on Instagram from three small business experts.

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SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

  1. In settings, find Account and tap Switch to professional account.
  2. Pick a category that best describes your business, then select Business.
  3. You're all set – you've got an Instagram business account. Now complete your profile using the tips below.
Create Account
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Learn how to Succeed on Instagram

Now you have your account, find out what's next. Get the complete picture with a free marketing plan or explore three key tips to hit the ground running.

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Get personalised tips with a free marketing plan

Get a customised step-by-step plan for growing your business on Instagram.

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Get the small business how-to guide

Discover advice, tips, and tricks from real small businesses on how to start and grow your business on Instagram.

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How to grow and scale your small business
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Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognisable.

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a post from @wantshowasyoung Instagram page showing an older man and woman looking at each other with an overlay of their follower count going up

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

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Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats and easy-to-understand performance results.

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GET THE LATEST FROM INSTAGRAM

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