Businesses continue to face the challenges of selling online as they shift their business models during the COVID-19 crisis. Today, we’re announcing a new shopping experience to keep businesses going, and make it easy for people to shop the things they’ll love.

Shops are an immersive fullscreen storefront that enable businesses to build their brand story and drive product discovery — all in a native shopping experience.

People can visit a shop from a business’ Instagram profile or through Feed and Stories. Once they’re at the shop, people can browse products, explore collections, and purchase products — seamlessly through our in-app browser or without leaving the app from shops with checkout.

With shops, we want to give people a place to experience the joy of shopping versus the chore of buying. Collections in shops let businesses customize the shopping experience, and curate products into themes that tell their brand story.

Creating a shop is free and simple. Starting today, we will begin a phased roll out of shops to all businesses globally on Facebook and Instagram Shopping. We will start with eligible businesses who use Instagram Profile Shops and will expand access over the next few months. Eligible businesses will receive an email when their shop is ready to start customizing.

For more information about shops visit Facebook for Business. To learn more about enabling shopping on your Instagram business account, visit our setup guide.

Learn if Instagram Shopping is currently supported in your market.