INSTAGRAM SHOPPING

SETUP GUIDE

Setup Guide

OPEN YOUR SHOP ON INSTAGRAM

Follow these steps for creating a shop on Instagram to get access to features like shopping tags.

Confirm eligibility

STEP 1: CONFIRM ELIGIBILITY

If your business checks all of these boxes, you are eligible and able to setup Instagram Shopping.

Convert to a business account
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STEP 2: CONVERT TO A BUSINESS ACCOUNT

Follow these steps to convert your account to a business account. Once you have a business account, you can add in relevant business information like store hours, business address, phone number and a link to your website.

Connect your Facebook Page

STEP 3: CONNECT TO A FACEBOOK PAGE

Follow these steps to link your Instagram business account with a Facebook page.

  1. Go to your business’s Instagram profile
  2. Select “Edit Profile”
  3. Under the “Public Business Information” section, select “Page”
  4. Choose a Facebook Page from your Pages that you'd like to connect
  5. If you do not have a Facebook Page select “Create a New Facebook Page”
  6. Note: Facebook Page Shop is not required, only a Facebook Page.
Upload a product catalog

STEP 4: UPLOAD PRODUCT CATALOG

Instagram Shopping is powered by your product catalog. There are two ways to connect a product catalog to your Instagram Business Account:

CATALOG MANAGER is the “do it yourself” method found within Facebook Business Manager.

OR

ECOMMERCE PLATFORM PARTNER is an integration through one of our certified eccommerce platform partners like Shopify or BigCommerce

Complete account review

STEP 5: ACCOUNT REVIEW

Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review by following these steps. Account reviews typically take a few days but sometimes can take longer.

  1. Go to your business’s Instagram profile and tap
  2. Select “Settings”
  3. Tap “Business” then tap “Shopping”
  4. Follow the steps to submit your account for review.
  5. Visit “Shopping” in your “Settings” at any time to check your status.
Turn on Shopping

STEP 6: TURN ON SHOPPING

Once your account is approved you can turn on Shopping features. Note: If you don't see Shopping in your Settings, your account is probably still under review or it hasn't been approved for Instagram Shopping.

  1. Go to your business’s Instagram profile and tap
  2. Select “Settings”
  3. Tap “Business” then tap “Shopping”
  4. Select the “Product Catalog” you want to connect to your account.
  5. Select “Done”
Make content actionable

STEP 7: START TAGGING

Now that you’ve enabled Shopping you can use Shopping Tags to highlight products in your photos and videos across Feed and Stories.

SHOPPING TAGS IN POSTS

To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:

  1. Tap “Add Photo”
  2. Add a caption
  3. Tap on “Tag Products”
  4. Tap on photo
  5. Search for product
  6. Select product
  7. Tap “Done”
  8. Tap “Share”
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SHOPPING STICKER IN STORIES

Right after you have chosen an image for your story follow the below instructions before posting:

  1. Tap the sticker icon in the top right corner
  2. Select the product sticker from the sticker tray
  3. Select the product from your catalog that you want to feature
  4. Move the product sticker to where you would like it to appear on your story
  5. Change the text color of the product sticker by tapping the sticker
  6. Share your story

Follow us on @Shop and @Instagramforbusiness to get the latest Shopping news.

Set up your first Shopping Ad today.

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