The best part about Valentine’s Day? It’s no longer just a day to show love and gratitude to your romantic partner. From children and best friends to furry companions and even treats for yourself, the ‘significant other’ today represents many different types of customers.

Creating a visually appealing Valentine’s Day campaign allows you to engage in the conversation of the moment and help your shop stand out with relevant or themed products that you want to focus on promoting during this time.

No idea what type of content to post? Learn more about discovering inspiration on Instagram.

When it comes to getting your products discovered, product tags are the keys to your customers’ hearts. Use them across your feed, stories, reels and mentions so people can tap on a tag and learn more about your products. They’ll be one click closer to purchasing the perfect gift for a loved one.

Learn more about tagging products on Instagram to help attract more customers.

Whether it’s for a big gifting moment like Valentine’s Day or that you are looking for better ways to organize your products in your storefront, collections allow you to curate your inventory into themes. Think outside of the box this year and treat collections like gift guides in order to help customers decide what to get that special someone. A few ideas could be “gifts for your pupentine,” “gifts just for you” or “gifts for your sweetheart.”

Learn more about turning collections into gift guides to help people find exactly what they’re looking for.

Advertising on Instagram can help you reach new customers and drive sales. The best part is that you don’t need to start from scratch. For a moment like Valentine’s Day, boost existing top-performing posts or posts with specific products that you are looking to promote, so that your business can reach new customers.

Learn more about using insights to improve your ads on Instagram.

Nothing warrants heart-eye emojis quite like eye-catching content in your shop and on your feed. Try experimenting with different types of product shots, angles and backgrounds, and don’t be afraid to play around with love-themed imagery to see how your audience reacts.

Participating in key cultural events and seasonal moments can help you connect with your audience, and start conversations with new followers. For more tips and best practices, visit our Shopping best practices page.