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October 20, 2021

How to Create Gift Guides in Instagram Shopping With Collections

BY: Instagram Business Team

San Francisco, CA

Update: Live Shopping is no longer available as of March 16, 2023.

If your business has a shop on Instagram, create collections to make it easier for customers to find exactly what they’re looking for during busy shopping seasons. Collections let you customize your shop by curating products into themes, like bestsellers, gifts, seasonal trends and more.

Don’t know where to start? Once your shop is up and running, follow the steps below to create your first collection.

  1. Locate your shop in Commerce Manager and select Edit to get started.
  2. Select Add New to create your collection.
  3. Choose how you want to display your collection, then select Create New Collection.
  4. Name your collection and select the products from your catalog you’d like to include.
  5. Customize your collection by adding a description and image.
  6. Publish your collection and share it with the world!

Here’s a step-by-step video tutorial as well:

Creating collections increases your chances of being featured in the Instagram Shop tab during the holidays, which can help more people discover your products. According to a 2020 Instagram Trends Research Study, 44% of people surveyed use Instagram to shop weekly1, using features like product tags and the Shop tab, and 28% of their shopping activities that happen on Instagram are planned2. About 1 in 2 people surveyed have used Instagram to discover new brands, products or services3, so create collections that help your customers find the products that are right for them.

How you categorize your shop’s products into collections is completely up to you and how you want to share your brand’s story! For example, you can create collections that reflect your new arrivals, items that are on sale, bestsellers, or the perfect gifts for the holiday season. If you need additional inspiration, watch the video below for ideas for collections that will help you create collections that will help you prep your shop for the holiday season.

Looking to learn more about Instagram Shopping? Learn how to prepare your shop on Instagram for the holidays, tag products and set up live shopping to help reach customers.

BY: Instagram Business Team

San Francisco, CA