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January 27, 2022

Now’s Your Chance to Tap Into 2022 Instagram Trends

BY: Instagram Business Team

San Francisco, CA

Instagram recently released the very first edition of the 2022 Instagram Trends Report—a look ahead to the upcoming next-gen trends defined by Gen-Z that will shape culture in the next year. Instagram is where these tastemakers are leading on the creation of culture, exploring new territories, and taking what already exists in unexpected directions.

It’s a helpful resource for businesses looking to stay on the cutting edge of culture on Instagram. Use the trends and insights below to help you craft strategy and build content that speaks to your audience in the months to come.

Tell the story behind your products.

Young people are interested in the story behind the products—reels that show how the dress was made, a live Q&A to answer questions from potential buyers in real-time, a quiz in Stories to uncover little-known facts. With the ability to tag products across every format on Instagram, you can make any type of content an opportunity to show off your brand’s products.

@trinitymouzon, founder of health and beauty brand @Golde, shows you how she tags products on Instagram to make them easy to discover and shop in the moment.

Maximalist fashion and minimalist beauty are on the rise.

50% of teens and young adults are going to be trying bold fashion in 20221, and about 1 in 3 young people are interested in learning more about and buying “clean” makeup / skincare in 20222.

Bold fashion can translate to bold marketing. How might you stop the scroll with fashion that pushes the envelope and culture forward? How might you use products like Reels to tell the story behind your product ingredients in a fresh way?

Music is now social.

Short-form video is redefining music discovery, and dance challenges are here to stay. More than 1 in 3 teens are excited to see more dance challenges in 20223.

For a business, this means audio and music are instrumental in kick-starting trends in short-form video like Reels. How might you consider your brand's audio strategy and rethink the role music plays in a default sound-on environment?

Ankit from Facebook and Instagram’s Global Business Group explains how to add music and voiceover to your Reels.

Creators have risen to the level of A-list celebrities.

1 in 4 13-24 year-olds agree micro-influencers with loyal and highly engaged audiences are most important when creating new trends4.

But keep in mind, people are influenced by shared interests, not necessarily popularity. With next-gen influencers driving culture forward, consider expanding your creator partnership scope to include micro-influencers with highly engaged audiences.

Holistic wellness is the next step forward.

At-home workouts are still expected to be key in 2022, but wellness is moving outside of exercise. Respondents are looking for ways to continue their mental health and wellness journeys and develop their creative interests—drawing, collaging, painting, writing music and so on—as well as their homes.

How might you support young people on their health and wellness journeys and help provide access to resources or reimagine the types of digital experiences you create for your audience? How might you consider building a supportive community on social media that fosters and sparks creativity?

Don’t forget about your team’s own wellness! Here, @megababe founder and creator @katiesturino shares how to manage your DMs when they’re overflowing with questions about your products or services.

Hungry for more? Dig into The Business of Instagram: How-To Guide for tips on engaging your community and reaching your business goals.

BY: Instagram Business Team

San Francisco, CA