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25 January 2021

Introducing Professional Dashboard

BY: Instagram Business Team

San Francisco, CA

A new central destination to help you turn your passion into a living on Instagram

At Instagram, we’re committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.

Throughout 2020, we launched a series of products to help creators and businesses accomplish their goals on Instagram like Badges, Instagram Shop, Checkout, and Branded Content tools. We also started to consolidate these tools and resources into one central hub. Since launch in November, over 82 million accounts have visited the Professional Resources hub and 37 million accounts have tapped on at least one item. We have built on this momentum with the launch of the new Professional Dashboard, and will continue to make the experience better throughout 2021.

There are three key features of Professional Dashboard:

Track Your Performance:

Discover insights and trends based on your accounts performance.

Grow Your Business:

Easily access tools you use to run your account more efficiently, discover new tools to help you build your business, and check monetization status and eligibility.

Stay Informed:

Learn how to make the most of Instagram through curated educational resources including tips, tricks, guidance, and inspiration.

While some of these resources already exist across Instagram, we hope that by bringing them together into one central place we can make it easier for professionals to discover and access the tools best-suited for them.

We will add to the Professional Dashboard over time as we continue to build out a suite of tools that help creators and businesses grow and succeed on Instagram.

Professional Dashboard is available to all Business and Creator Accounts on Instagram.

BY: Instagram Business Team

San Francisco, CA