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29 March 2021

Bringing IGTV ads to creators in more countries

BY: Instagram Business Team

San Francisco, CA

Creators are the heart of culture on Instagram. Since the earliest days, they've inspired people around the world with their talents and shared their lives with their fans. Now more than ever, it's vital that creators can use Instagram to grow their personal brand and be able to make a living.

Last year, we started testing ads in IGTV with a revenue share model for some US-based creators, and have slowly expanded the test as we've improved the experience. Over the coming weeks, we're expanding this to selected creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long.

IGTV ads are immersive, mobile-first and reach high-intent, engaged audiences. We recently rolled out automatic placements so advertisers globally have the option of having their ads delivered next to IGTV videos.

"IGTV has helped me become more comfortable in my creativity by allowing me to make longer format videos on my largest platform! It's also a great way to enjoy the process of creating content for educational and conservation purposes and get paid for it." @therealtarzann

We'll continue expanding IGTV ads throughout the year, meaning that more creators in the US, UK, Australia and other countries will soon gain access.

This update is part of our broader commitment to building a suite of tools to support creators' various needs and ambitions, no matter who they are. IGTV is seeing real momentum, particularly over the last year, as it has been a place for creators to connect more deeply with fans. We're excited for even more creators to be able to make money off the IGTV content that they create for their fans.

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BY: Instagram Business Team

San Francisco, CA