Where there’s passion there’s action

90%
of people follow at least one business1
#1
media platform* for building relationships with brands, among those surveyed2
70%
of people surveyed like or don’t mind ads when watching videos on Instagram3

Elevate your brand with effective solutions to grow your businesses.

Learn how to drive action with Instagram ads.

Turn Instagram communities into customers by helping them easily discover and buy products they love in just a few taps.

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Inspire action by expressing the creativity and genuine spirit of your brand in everyday moments with Instagram Stories.

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Bringing people closer to products and brands they’ll love through the voices of creators they trust.

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Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram’s global stage.

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See what’s trending this season on Instagram.

Instagram is where tastemakers lead the creation of culture, break ground in new territories and take what already exists in unexpected directions. Now's the time for your business to join the action and try something new—use Reels to introduce your team, post a questions sticker in Stories to open up a conversation with customers, tag products across content to make it easier to shop in the moment of discovery—and shape the story you want to tell about your brand. See what business can learn from the first-ever 2022 Instagram Trends Report to help craft strategy and build content that speaks to your audience in the months to come.

Get the latest Instagram news & tips for businesses.