Join millions of businesses engaging with vibrant communities.

90%
of people on Instagram follow a business 1
two in three
people surveyed say Instagram enables interaction with brands 2
50%
are more interested in a brand when they see ads for it on Instagram 3

TAP INTO ENGAGING PRODUCTS THAT ARE EFFECTIVE.

Learn how to elevate your brand with Instagram ads.

Turn Instagram communities into customers by helping them easily discover and buy products they love – right in the moment.

Instagram shopping example

Inspire action by expressing the creativity and genuine spirit of your brand in everyday moments with Instagram Stories.

Instagram Stories example Ready Set Judy @readysetjudy

Bringing people closer to products and brands they'll love through the voices of creators they trust.

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Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram's global stage.

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SEE WHAT'S TRENDING THIS SEASON ON INSTAGRAM.

Instagram is where tastemakers lead the creation of culture, break ground in new territories and take what already exists in unexpected directions. Now's the time for your business to join the action and try something new—use Reels to introduce your team, post a questions sticker in Stories to open up a conversation with customers, tag products across content to make it easier to shop in the moment of discovery—and shape the story you want to tell about your brand. See what business can learn from the first-ever 2022 Instagram Trends Report to help craft strategy and build content that speaks to your audience in the months to come.

GET THE LATEST INSTAGRAM NEWS AND TIPS FOR BUSINESSES.