SEE WHAT'S TRENDING THIS SEASON ON INSTAGRAM.

Embed your business at the forefront of culture. Here are three of the latest trends.

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Brands are building hype with drops, or limited release product launches, to bring excitement and exclusivity to the shopping experience. What started with fashion is now a trending business tactic across industries. Read more.

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Digital activism gave rise to info-social, a new style of content that focuses on sharing information and educating communities. Now, businesses of all sizes are finding their own voices in the movement. Read more.

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Businesses are proving that lo-fi video production can bring high impact with the use of simple creative tools on mobile. Read more.

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TAP INTO ENGAGING PRODUCTS THAT ARE EFFECTIVE.

Learn how to elevate your brand with Instagram ads.

Turn Instagram communities into customers by helping them easily discover and buy products they love – right in the moment.

Instagram shopping example

Inspire action by expressing the creativity and genuine spirit of your brand in everyday moments with Instagram Stories.

Instagram Stories example Ready Set Judy @readysetjudy

Bringing people closer to products and brands they'll love through the voices of creators they trust.

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Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram's global stage.

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DISCOVER BUSINESS SUCCESS ACROSS EVERY INDUSTRY.

See how big brands and small businesses drive results with Instagram. Explore more.

JOIN MILLIONS OF BUSINESSES ENGAGING WITH VIBRANT COMMUNITIES.

90% of people on Instagram follow a business 1

2 in 3 people surveyed say that Instagram enables interaction with brands 2

50% are more interested in a brand when they see ads for it on Instagram 3

GET THE LATEST INSTAGRAM NEWS AND TIPS FOR BUSINESSES.