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Instagram Business Marketing Plan

Marketing Plan

Get custom tips to help you reach your business goals

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Products
StoriesReelsBranded Content
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Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

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Creators
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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

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Inspiration
Latest News & Tips Success StoriesHouse of Instagram
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Inspiring stories from women-led, minority businesses

Community

Inspiring stories from women-led, minority businesses

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REELS

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SHOPPING

Example of Instagram post of fragrances by Sephora Collection @sephoracollection

sephoracollection

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STORIES

Example of Instagram post from Chobani

chobani

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BRANDED CONTENT

Get Started With Instagram

SEE WHAT'S TRENDING THIS SEASON ON INSTAGRAM.

Example of an Instagram post by Stop AAPI Hate @stopaapihate

@ STOPAAPIHATE

1: STOP AAPI HATE

Example of an Instagram post by HateIsAVirus @hateisavirus

@ HATEISAVIRUS

As anti‑Asian violence and hate crimes continue to rise, we've highlighted 6 organizations dedicated to supporting, protecting and empowering the AAPI community. Read more.

Example of an Instagram post by Advancing Justice|AAJC @advancingjustice_aajc

@ ADVANCINGJUSTICE_AAJC

Example of an Instagram post by HateIsAVirus @hateisavirus

@ HATEISAVIRUS

2: SOCIAL STOREFRONTS

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@ LOCOMOTIVADISCOS

Example of social storefront post from Afrik n Fusion on Instagram

@ AFRIK_N_FUSION

Over the past year, businesses from around the world have reshaped the online shopping experience. See how these 3 businesses came up with innovative ways to connect with their customers on Instagram. Read more.

@wickedwife Instagram social storefront post example

@ WICKEDWIFE

Example of social storefront post from Afrik n Fusion on Instagram

@ AFRIK_N_FUSION

TAP INTO ENGAGING PRODUCTS THAT ARE EFFECTIVE.

Learn how to elevate your brand with Instagram ads.

Turn Instagram communities into customers by helping them easily discover and buy products they love—right in the moment.

Get Your Shop Ready
Instagram shopping example

Inspire action by expressing the creativity and genuine spirit of your brand in everyday moments with Instagram Stories.

Create With Stories
Instagram stories example Ready Set Judy @readysetjudy

Bringing people closer to products and brands they’ll love through the voices of creators they trust.

Explore Branded Content
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Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram’s global stage.

Try Out Reels
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DISCOVER BUSINESS SUCCESS ACROSS EVERY INDUSTRY.

See how big brands and small businesses drive results with Instagram. Explore more.

JOIN MILLIONS OF BUSINESSES ENGAGING WITH VIBRANT COMMUNITIES.

90% of people on Instagram follow a business 1

2 in 3 people surveyed say Instagram enables interaction with brands 2

50% are more interested in a brand when they see ads for it on Instagram 3

Get Started With Instagram

GET THE LATEST INSTAGRAM NEWS & TIPS FOR BUSINESSES.

@INSTAGRAMFORBUSINESS
@SHOP
Use Instagram business profile to measure impact
@CREATORS