Instagram is a place where visual expression from business inspires visible action from people around the world.

Connect Passions

Tap into people’s passions to create deeper relationships with your business online and off.

Immerse Visually

Tell your story using unique creative tools and immersive formats that inspire action.

Spark Exploration

Connect to new customers and strengthen relationships with existing ones.

700 Million+

people worldwide use Instagram every single month.1

400 Million+

people worldwide use Instagram every day.2

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80 Percent

of Instagrammers follow a business on Instagram.3

250 Million+

Instagrammers use stories every day.4

Why businesses love Instagram.

From major brands to mom-and-pop shops, businesses around the world are driving proven results with Instagram.

Reaching Snackers with a Flavor Swap.

Lay’s wanted to leverage people’s appetite for unique chip flavors so it launched a video series on Instagram and Facebook that encouraged people to vote for their favorite flavor—driving in-store sales and a great return on ad spend.

View Success Story