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Instagram Business Marketing Plan

Marketing Plan

Get custom tips to help you reach your business goals

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Products
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Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

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Creators
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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

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Inspiration
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Inspiring stories from women-led, minority businesses

Community

Inspiring stories from women-led, minority businesses

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REELS

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SHOPPING

@adoreme

adoreme

SUCCESS STORY

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STORIES

@kylieminogue

kylieminogue

SUCCESS STORY

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BRANDED CONTENT

Get Started With Instagram

SEE WHAT'S TRENDING THIS SEASON ON INSTAGRAM.

@kkayomi.studio

@ KKAYOMI.STUDIO

EMBRACE THE FUTURE

@marquisecongelados

@ MARQUISECONGELADOS

Businesses are leaving the past behind. The temporary strategies they turned to during the pandemic are now being embraced as long-term business plans, from expanding their digital footprint to creating new offerings exclusively online. As more people join the community, it’s important for businesses to stay relevant and competitive in this growing marketplace, and Instagram empowers businesses to reach new customers however they want.

@songdream_japan

@ SONGDREAM_JAPAN

@marquisecongelados

@ MARQUISECONGELADOS

TAP INTO ENGAGING PRODUCTS THAT ARE EFFECTIVE.

Learn how to elevate your brand with Instagram ads.

Turn Instagram communities into customers by helping them easily discover and buy products they love—right in the moment.

Get Your Shop Ready
Instagram shopping example

Inspire action by expressing the creativity and genuine spirit of your brand in everyday moments with Instagram Stories.

Create With Stories
Instagram stories example Ready Set Judy @readysetjudy

Bringing people closer to products and brands they’ll love through the voices of creators they trust.

Explore Branded Content
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Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram’s global stage.

Try Out Reels
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DISCOVER BUSINESS SUCCESS ACROSS EVERY INDUSTRY.

See how big brands and small businesses drive results with Instagram. Explore more.

JOIN MILLIONS OF BUSINESSES ENGAGING WITH VIBRANT COMMUNITIES.

90% of people on Instagram follow a business 1

2 in 3 people surveyed say Instagram enables interaction with brands 2

50% are more interested in a brand when they see ads for it on Instagram 3

Get Started With Instagram

GET THE LATEST INSTAGRAM NEWS & TIPS FOR BUSINESSES.

@INSTAGRAMFORBUSINESS
@SHOP
Use Instagram business profile to measure impact
@CREATORS