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Audience Network

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Online learning Certification Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses.

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People insights Advertising insights Industry insights Series and reports Insights tools Fuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people.

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View all series and reports The 2020 Topics and Trends Report Zero Friction Future How Instagram Drives Business Growth Hack the Future Why Creativity Matters Messaging Moves Business

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Facebook Instagram Messenger WhatsApp Workplace Oculus Audience Network

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Marketing on Facebook Marketing goals Facebook Pages Facebook ads Facebook Stories Creative inspiration Measurement

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Marketing on Instagram Marketing goals Instagram profiles Instagram ads Instagram Stories Creative inspiration Measurement

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Marketing on Messenger Getting started Advertising

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WhatsApp Business Get started with WhatsApp

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Get started with Workplace Why Workplace?Pricing Success stories

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Get started with Oculus Why Oculus?Pricing and products Support

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Audience Network

Marketing on Audience Network Marketing goals Creative inspiration Measurement

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Online learning Certification Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses.

Create an Ad Create a Page

Online learning

Facebook Page lessons Ad objective lessons Instagram lessons

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Blueprint certification FAQs

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People insights Advertising insights Industry insights Series and reports Insights tools Fuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people.

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People insights

View all people insights Audiences Media behavior Moments Conversations

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Advertising insights

View all advertising insights Creative effectiveness Media planning and buying Measurement

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Industry insights

View all industry insights Automotive Consumer packaged goods Entertainment and media Financial services Gaming Retail Technology and connectivity Travel

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Series and reports

View all series and reports The 2020 Topics and Trends Report Zero Friction Future How Instagram Drives Business Growth Hack the Future Why Creativity Matters Messaging Moves Business

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View all insights tools Audience Insights Holiday season insights Insights to Go

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Agencies Developers Industries Media and publishers Partners Small businesses

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Agency hub Certification

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Facebook for Developers Facebook Analytics Messenger Developers

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View all industries Auto Consumer packaged goods Ecommerce Entertainment and media Financial services Gaming Restaurants Retail Technology Telecom Travel

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Media and publishers

Facebook Media Facebook Journalism Project Media solutions Media training Facebook for Creators

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Facebook Marketing Partners Cross Border Business Partners Authorized Sales Partners

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Small businesses

Boost with Facebook Free tools Advertise Skills and training Events

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Ad specs Business news Creativity Events Our principles Success stories

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View all news Facebook news Instagram news Facebook IQ news

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Creative inspiration Creative Hub Curated by Facebook Facebook for Creators

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Good questions. Real answers.Ad principles Privacy and data Safety Measurement

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Success stories

View all success stories Small and medium business Large enterprise Agency

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Advertising Media and publishing Analytics

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Fundamentals Ads Pages Billing Optimization Management

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Media and publishing

Publishing content Monetization Content management Measurement

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Get started Overview Custom dashboards Activity People Facebook Platform Settings Troubleshoot

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Get Started Learn Insights Solutions Resources Support COVID-19 Resources

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Getting Started

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REELS

Woman working coronavirus covid 19 business resources

COVID-19
RESOURCE

Woman doing yoga @outdoorvoices Instagram shop

SHOPPING

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yoga_international

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STORIES

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dear_klairs

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BRANDED CONTENT

Get Started With Instagram

SEE WHAT'S TRENDING THIS SEASON ON INSTAGRAM.

Embed your business at the forefront of culture. Here are three of the latest trends.

Example of an Instagram drop or release by Adidas Originals @adidasoriginals

@ ADIDASORIGINALS

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1: DROPS

Brands are building hype with drops, or limited release product launches, to bring excitement and exclusivity to the shopping experience. What started with fashion is now a trending business tactic across industries. Read more.

Example of an Instagram drop by Sage A Flocka @sageaflocka

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2: INFO-SOCIAL

Digital activism gave rise to info-social, a new style of content that focuses on sharing information and educating communities. Now, businesses of all sizes are finding their own voices in the movement. Read more.

@sa.liine Instagram info social post example

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3: LO-FI VIDEO

Businesses are proving that lo-fi video production can bring high impact with the use of simple creative tools on mobile. Read more.

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TAP INTO ENGAGING PRODUCTS THAT ARE EFFECTIVE.

Learn how to elevate your brand with Instagram ads.

SHOPPING

Turn Instagram communities into customers by helping them easily discover and buy products they love—right in the moment.

Get Your Shop Ready

Instagram shopping example

STORIES

Inspire action by expressing the creativity and genuine spirit of your brand in everyday moments with Instagram Stories.

Create With Stories

Instagram stories example Ready Set Judy @readysetjudy

BRANDED CONTENT

Bringing people closer to products and brands they’ll love through the voices of creators they trust.

Explore Branded Content

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REELS

Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram’s global stage.

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DISCOVER BUSINESS SUCCESS ACROSS EVERY INDUSTRY.

See how big brands and small businesses drive results with Instagram. Explore more.

JOIN MILLIONS OF BUSINESSES ENGAGING WITH VIBRANT COMMUNITIES.

90% of people on Instagram follow a business ¹

2 in 3 people surveyed say Instagram enables interaction with brands ²

50% are more interested in a brand when they see ads for it on Instagram ³

Get Started With Instagram

GET THE LATEST INSTAGRAM NEWS & TIPS FOR BUSINESSES.

@INSTAGRAMFORBUSINESS