Tap into people’s passions to create deeper relationships with your business online and off.
Tell your story using unique creative tools and immersive formats that inspire action.
Connect to new customers and strengthen relationships with existing ones.
people worldwide use Instagram every single month.1
people worldwide use Instagram every day.2
of Instagrammers follow a business on Instagram.3
Instagrammers use stories every day.4
From major brands to mom-and-pop shops, businesses around the world are driving proven results with Instagram.
Lay’s wanted to leverage people’s appetite for unique chip flavors so it launched a video series on Instagram and Facebook that encouraged people to vote for their favorite flavor—driving in-store sales and a great return on ad spend.
Get the latest announcements, updates and best practices from Instagram.