TAG IN / CREATORS

HARNESS THE POWER OF CREATORS

They’re trusted advocates who power businesses. Here are 5 reasons why your brand should be working with creators.

CREATORS ENERGISE INSTAGRAM

Their influence drives culture

61% of 18-34 consumers
are swayed by creators1

79% of brands
predominantly choose Instagram for creator campaigns over other social media platforms2


Creators propel culture, set trends and have powerful influence. Instagram has leveled the playing field between celebrities, digitally-native talent, and people — becoming the gold-standard for creator-led marketing.


CREATORS TURN CONTENT INTO COMMERCE

And drive action

92% of people
claim they’ve acted at the moment of seeing something on Instagram3


Creators move audiences from awareness to transaction. Our tools help drive that action. Branded Content Ads amplify content beyond creators’ audiences, and Shopping tools allow people to seamlessly browse on Instagram then visit ecommerce sites to buy the products they find.


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CREATORS ARE TRUSTED ADVOCATES

Trust can fuel your brand

86% of consumers
said they would purchase, try or recommend a product when content was rated as shareworthy4


Creators balance creativity, community and culture to build trust with followers. By linking your brand with a creator, you make your business relevant and close purchase intent gaps. You also access cultural trends in ways that you couldn’t without them.

CREATORS DELIVER RESULTS

That power business growth

66% of marketers
use branded content5


Partnerships drive results. Language-learning business Yanadoo created Branded Content Ads with creators to endorse the benefits of their service and share photos of them using it. The partnership resulted in a 35% increase in click to purchase rate.


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THERE ARE TOOLS MADE FOR YOU

To make partnerships seamless

Working with creators can feel intimidating, so we’ve built tools to simplify the process. From Brand Collabs Manager and Facebook Marketing Partners to help you find creators, to Branded Content solutions that deliver marketing insights and partnership transparency — we make successful partnerships straightforward.

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TAG IN THE HEART OF INSTAGRAM