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HARNESS THE POWER OF CREATORS
They’re trusted advocates who power businesses. Here are 5 reasons why your brand should be working with creators.
CREATORS ENERGISE INSTAGRAM
Their influence drives culture
are swayed by creators1
79% of brands
predominantly choose Instagram for creator campaigns over other social media platforms2
Creators propel culture, set trends and have powerful influence. Instagram has leveled the playing field between celebrities, digitally-native talent, and people — becoming the gold-standard for creator-led marketing.
CREATORS TURN CONTENT INTO COMMERCE
And drive action
92% of people
claim they’ve acted at the moment of seeing something on Instagram3
Creators move audiences from awareness to transaction. Our tools help drive that action. Branded Content Ads amplify content beyond creators’ audiences, and Shopping tools allow people to seamlessly browse on Instagram then visit ecommerce sites to buy the products they find.
CREATORS ARE TRUSTED ADVOCATES
Trust can fuel your brand
86% of consumers
said they would purchase, try or recommend a product when content was rated as shareworthy4
Creators balance creativity, community and culture to build trust with followers. By linking your brand with a creator, you make your business relevant and close purchase intent gaps. You also access cultural trends in ways that you couldn’t without them.
CREATORS DELIVER RESULTS
That power business growth
66% of marketers
use branded content5
Partnerships drive results. Language-learning business Yanadoo created Branded Content Ads with creators to endorse the benefits of their service and share photos of them using it. The partnership resulted in a 35% increase in click to purchase rate.
THERE ARE TOOLS MADE FOR YOU
To make partnerships seamless
Working with creators can feel intimidating, so we’ve built tools to simplify the process. From Brand Collabs Manager and Facebook Marketing Partners to help you find creators, to Branded Content solutions that deliver marketing insights and partnership transparency — we make successful partnerships straightforward.