Mobile app developer Zephyrmobile ran ads to promote its Live Wallpapers Now app and found that the most effective placement was ads in Instagram Stories, which increased the click-to-install rate by 1.5X.
Zephyrmobile is a mobile app developer and publisher focused on creating high-class, entertaining apps used by people around the world.
increase in click-to-install rate
return on ad spend
decrease in cost per subscriber
The app developer needed a way to drive engaged app users to its Live Wallpapers Now app, which offers a unique collection of interactive and moving wallpapers that people can use as their phone backgrounds.
Using a combination of placements, including ads in Instagram feed and Stories, Facebook News Feed, Audience Network and Messenger, the app developer ran over 100 different ad creative executions to see which would perform best. After precisely defining its target groups, Zephyrmobile showed the ads to men and women in top markets who were interested in wallpapers, shopping and entertainment.
In just three months from the start of the campaign, with ads in Instagram Stories alone, Zephyrmobile was able to increase its click-to-install conversion rate by 50% and lower its cost per subscriber by 50%. It also saw a 1.3X return on ad spend with ads in Stories.